Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.
“When he moved to Audi, Marc Lichte launched a design offensive," says Prof. Dr. Ulrich Hackenberg, Board Member for Development, who brought him to Ingolstadt in 2014. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a 'signature car' for Audi."
Marc Lichte himself describes the character of the show car in this way: “Audi stands for sportiness, lightweight design and the quattro permanent all‑wheel drive. In the Audi prologue, we are expressing this know‑how in a new form – we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design."
Audi design is now expressing progressive technology even more powerfully. The two‑door coupe has a flowing, elegant shape in a sporty and taut design. Its forms and lines are unmistakable and introduce many new ideas. In the clear and unobstructed interior, the architecture melds with the display and operating concept to create a new type of unit. The entire front of the instrument panel is a large touch display, and a portion of the user interface operates with a new type of OLED display made of organic LEDs.
The show car's technology combines power, comfort and efficiency. The 4.0 TFSI produces up to 445 kW (605 hp) of power and 750 Nm (553.2 lb‑ft) of torque; it accelerates the Audi prologue from 0 to 100 km/h (62.1 mph) in 3.7 seconds. Its dynamic all‑wheel steering, in which the rear wheels can turn up to five degrees, makes the large couple extremely responsive and stable while driving.