The Audi Configurator Room

Designed to personalise your Audi right down to the last detail



The Audi Configurator room points the way in the future of premium car sales: This physical cyberstore presents Audi’s entire model range using virtual technology throughout, and offers top-caliber personal advice and service. The concept therefore blends digital innovation with the strengths of the physical dealership. Several hundred million automobiles are waiting to be discovered using virtual techniques and allows you to personalise your perfect Audi. There are only 3 Audi Configurator rooms featured in centres across the UK and we are lucky to have all of them in our network. With a room based at our flagship centre in West London and one in the heart of London at Audi City, the latest Configurator room has now been integrated along with the refurbishment of Derby Audi. Discover your perfect Audi and book your appointment today.