For its centenary year, BMW were the Central Feature Marque showcasing famous cars and drivers from throughout its illustrious history at the Goodwood Festival of Speed, from 23-26 June 2016.
Epitomising this year’s Festival of Speed theme – ‘Full Throttle – The Endless Pursuit of Power’ – the Central Feature celebrated BMW’s myriad of motorsport successes. Taking a starring role on the sculpture created by Gerry Judah was the legendary BMW 328 Mille Miglia Roadster, the Gordon Murray-designed Brabham-BMW BT52, and the Le Mans-winning BMW V12 LMP.
The event offered the chance to see the stunning 2002 Hommage for the first time since its global debut at the 2016 Concorso d’Eleganza at Villa d’Este. Taking its inspiration from the original 2002 turbo of 1973, the 2002 Hommage offers an inspiring tribute to this turbocharging pioneer, re-imagined as a design study for the 21st century.
This summer’s festival delivered one of the most exciting displays ever for BMW Motorsport GmbH. Representing the most recent expression of the BMW M philosophy, the BMW M4 GTS was seen for the first time at Goodwood – both up the hill and on display – powered by a six-cylinder in-line engine that develops 500hp with the help of a new water injection system. British Touring Car Championship (BTCC) stars Rob Collard and Jack Goff were at the helm, whilst one lucky Twitter follower- @BMWUKMotorsport - was able to join Jack in the first Supercar run of the weekend.
In fact, fans of BMW M were in for a treat, as a unique ‘M Avenue’ over on the ‘cricket pitch’ celebrated the iconic BMW M cars from the last 40 years alongside the hottest new M products. This included everything from the original M1 supercar to the new BMW M2 - the latest compact sports coupé in a long line of legendary road and racing BMWs.
The BMW Pavilion was the home of the marque during the festival and was a celebration of the next 100 years of the brand. The history wall took visitors through our past, a fleet of road cars showed our present including BMW iPerformance models, and the presence of the BMW Vision NEXT 100 showed where the future may lie. Visitors to the BMW Pavilion were able to have their photo taken with the BMW Vision NEXT 100 at the Vision Gate, and won prizes and BMW experiences.
Finally, those BMW enthusiasts who were looking for a quieter moment away from the energy and excitement of the Festival could enjoy a tranquil, relaxed environment at ‘The Stable Yard’. Here they found two of the iconic BMW Art Cars: the Frank Stella BMW 3.0 CSL from 1976 and the Roy Lichtenstein BMW 320i from 1977. Also in the Stable Yard, and in the UK for the first time, was the BMW i Vision Future concept - a BMW i8 Spyder packed with the latest BMW in-car innovations including BMW Airtouch, the next generation of gesture control, BMW Connected and Cloud connectivity. The BMW i Vision Future concept was first shown earlier this year, at the CES Show in Las Vegas.
Plus the BMW M2 and BMW i8 were in action for (pre-booked) test drives, and the new BMW i3 with more powerful battery was also on display.