The All New BMW 7 Series.

The new BMW 7 Series is a window onto the future of luxury car design and one day its breathtaking innovations will feature in many cars.



THE FUTURE OF LUXURY.

Every time you step inside the new BMW 7 Series, you embark on a journey of luxury and innovation. From massaging seats to ambient lighting, they shape the feelings of both driver and passenger alike. All you have to do is choose the experience that suits your mood.


With a studio-grade audio experience from Bowers and Wilkins, designed specifically for the new BMW 7 Series. Made from pure, cultured diamond, 16 speakers and 1,400 watts of output deliver a mesmerising, three-dimensional sound.

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DRIVING INNOVATION.

Forget everything you know about your car key. The standard BMW Display Key is a smart piece of technology that connects you to your new 7 Series. A remote control and a touchscreen display in one, you can use it to park your vehicle, check your fuel, set cabin temperature and see whether your 7 Series is locked at any time.

You can choose between the M Sport and Design Pure Excellence models or create your personal masterpiece with BMW Individual each providing a different level of standard specification.