01-January-2011 12:00 : 01-January-0001 00:00

Personalisation and Atelier

PERSONALISATION AND ATELIER

Every Ferrari designed, engineered and manufactured at Maranello reflects the marque's excellence in terms of performance, technology and craftsmanship. Whilst every model is the maximum expression of sports car design, there is the opportunity for each individual client to put their own finishing touch to their car, thanks to the range of personalisation possibilities available through the "Personalisation & Atelier" programme.

The Ferrari Atelier, flagship for the "One to One" Personalisation Program, was launched at the end of May 2008 with the 612 Scaglietti and now includes the California, 458 Italia plus the new Ferrari FF.

The Personalisation and Atelier Team in Maranello is eager to welcome clients with the presence of a dealer representative, to this special location based within the factory and help them to realise a unique car through a wide range of contents and special equipment.

Ferrari's customisation programme allows clients to completely personalise their cars, right down to the stitching on the leather interior and the colour of the brake calipers. Ferrari has also set up a dedicated space at its Maranello factory, which is effectively an haute couture Atelier in which Clients can consult with the team of experts at Ferrari on creating a truly bespoke car. 

Features affecting the car's performance and safety cannot be modified, neither can the fundamental design of the car, but clients can make changes to all other areas of their new Ferrari. 

The main areas covered by the customisation programme are:

Exterior and colours: Choice from a wide range of bodywork colours, double- or triple-coat paintwork and carbon-fibre inserts for the car's side panels and door handles. They can also select the design and colour of the wheel rims.
Interior and materials: Unusual combinations of colours and types of leather, stitching, engravings on the vehicle's dedication plaque, dashboard and instrumentation details, are all areas covered by Ferrari's customisation programme.
Equipment and travel: Clients can also choose to have a personalised luggage set designed, to match their car's interior.

Variations on interior colours, colour combinations and personalised paintwork are, undoubtedly, the most common requests from Clients in the Atelier. Dark colours are the most popular; in particular, dark metallic greys, blacks and blues.

Some of the more unusual requests have included: reproducing the interior of a historic car owned by a 612 Scaglietti Client, colour samples taken from items belonging to a Client, having the bonnet underbody signed by everyone who worked on building the car, and the purchase of two or more of the same model to allow the owner to have his favourite car in his favourite colours.

There is no limit to how long personalisation can take or how much it can cost. Usually, a 12-cylinder Ferrari takes four weeks to build, but if a client's request warrants a new feasibility study, suitability tests, etc. then it will, of course, take longer. Similarly, in terms of cost, every style element of an Atelier car is unique, so price is entirely dependent on the features selected by the client.