Tuesday, 31 May 2011

Jaguar's C-X75 Design Story Is Told At The Clerkenwell Design Week

Jaguar's C-X75 Design Story Is Told At The Clerkenwell Design Week 

Behind every car is a story and the element of design is always a chapter within it.

Jaguar UK choose Clerkenwell Design Week to showcase the one-off C-X75 concept car and depicted the process from the first sketch to production through a bespoke art installation designed and produced by the Jaguar design team.

Hugo Nightingale, Senior Designer, Jaguar Cars, said: 'We wanted to explain to people the art of creating a car. In some companies car design is a technical, cold process.  At Jaguar it is about emotion, artistry and craftsmanship.'

He added, 'Clerkenwell Design Week was the perfect environment for us to present the C-X75 to the design world and explain how its existence was founded on a desire to continue Jaguar's design philosophy of flowing lines, purity of form and bespoke luxury for years to come.'

The installation revealed insights into the car design process through eight 'windows' each measuring two metres wide.  Starting with inspiration, the journey includes creating sketchwork, material choice and sculpting full-size clay models. It is revealed that for that in the early design phase of a new car, approximately five hundred sketches are pencilled before a single theme is decided upon.

On the C-X75 Ian Callum, Design Director, Jaguar Cars, commented, 'The C-X75 is everything a Jaguar should be. It possesses remarkable poise and grace yet at the same time has the excitement and potency of a true supercar. You could argue this is as close to a pure art form as a concept car can get."