Tuesday, 12 October 2010

Range Rover Evoque Launch at Paris Motor Show

Cars and fashion united as Range Rover celebrated the launch of the all-new Range Rover Evoque at Paris Fashion Week last week.

Juliette Lewis performed an hour long set at the event which took place aboard a yacht, on the Seine. Speaking of the city she said: “I LOVE Paris, the cool sophistication and the cafés. I love French audiences they really understand what I do. All the drama, danger, love and rock n’ roll energy.”

Other guests who attended this evening event included fashion designer Henry Holland, musician Greg Kozo (Make the Girl Dance), actor Ethan James and DJ A-Trak.

Earlier on in the day Range Rover had unveiled four pop-up street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.

The installations focus on luxury, design, sustainability and technology and represent key aspects of the car. The artists behind the installations are André (AKA Monsieur A), Jean-Charles de Castelbajac, Surface To Air and Yorgo Touplas. Each of the chosen artists has long been influenced by their city, Paris, but each revealed how this relationship has led to a 3 day street pop-up with Range Rover.