“I've long been a fan of Jaguar and its incredible sporting heritage. I like to push what I do and explore different areas of my expertise and that's why this film project with Jaguar really appealed."
Fiona Pargeter Global Director of Public Relations for Jaguar Land Rover said:
“We were very keen to get a car fan like Idris behind the wheel of the new Jaguar XE to prove the fuel economy credentials and be one of the first to test the in-car tech over a long drive. The journey took him through some very challenging winter weather conditions in Europe, on winter tyres on various road types to showcase this is a real world car, delivering real world results."
Along the route, Idris stopped at F1 race circuit in Spa, Belgium where he met with formula one racing legend Martin Brundle for high speed dynamic driving in the Jaguar XE S 3.0-litre petrol 340PS.
750 miles (1200 km) and three days later, the film documents Idris arriving at an exclusive Jaguar party at Berlin's Umspannwerk to celebrate the Berlin launch of the XE, where he skilfully delivered the sports saloon directly onto the stage in front of 200 excitable VIP guests. He later treated the party to a very special DJ set.
The XE is powered by a range of four-and six-cylinder petrol and diesel engines offering a blend of performance, refinement and efficiency from 99g/km CO2 to 250km/h.
From smartphone apps and Wi-Fi to premium audio systems developed with world-renowned experts Meridian – the new XE offers a suite of technologies designed to keep you informed and entertained, making every journey even more of an experience.