Jaguar Land Rover today opened its new R$750m (£240m) manufacturing facility and Education Business Partnership Centre in the state of Rio de Janeiro, Brazil.
The plant inauguration represents the first time a UK automotive group has opened a production centre in Latin America.
Jaguar Land Rover’s new factory in Itatiaia is also the company’s first wholly-owned overseas facility and marks a further phase in its global expansion strategy following the opening of its Chinese joint venture factory in 2014. The creation of new international factories allows Jaguar Land Rover to offer its customers even more exciting new models, protect against currency fluctuations and create a globally competitive business.
The new facility will build both the Range Rover Evoque and Land Rover Discovery Sport for Brazilian customers. Vehicles will be on sale in dealers across Brazil this month.
At the plant inauguration, Wolfgang Stadler, Executive Director, Manufacturing, said: “Theopening of Jaguar Land Rover’s new world-class facility in Brazil marks the latest excitingmilestone in our global expansion.”
“Land Rover is already Brazil’s market-leader for mid-sized premium SUVs, accounting formore than 30% of all sales in that segment. The Range Rover Evoque and the Land RoverDiscovery Sport will now be manufactured for the first time in Latin America, building ontheir existing popularity with customers in Brazil.”
The plant includes Jaguar Land Rover’s first overseas Education Business Partnership Centre which will provide a range of classroom activities for up to 12,000 local children each year. These will help them to develop key skills, work awareness and inspire them to pursue rewarding careers at Jaguar Land Rover.
Jaguar Land Rover has had a presence in the Brazilian market for more than 25 years. In the first five months of 2016, it saw sales increase by 11% in Brazil. Land Rover is the leading premium SUV brand in Brazil and Jaguar is one of the country’s fastest growing premium brands with sales increasing by 70% in the first five months of 2016.
Brazil is one of Jaguar Land Rover’s top 15 markets and the Range Rover Evoque, Range Rover Sport and Land Rover Discovery are the strongest selling vehicles in the country. Jaguar Land Rover has 35 dealers covering all the main territories of Brazil.