Project Hero: New Land Rover Discovery Featuring World-First Drone Technology 

Created To Help Red Cross Save Lives ​

  • Jaguar Land Rover Special Vehicle Operations creates ‘Project Hero’ – a unique version of new Land Rover Discovery for the Austrian Red Cross
  • Red Cross to trial new search and rescue drone that can take off and land on Discovery, even when the vehicle is in motion
  • World-first magnetic retention and self-centring drone technology aims to help Red Cross improve communications and cut disaster response times
  • Deployment of new Discovery is the latest collaborative project in 63-year global relationship between Land Rover and the Red Cross

Jaguar Land Rover Special Vehicle Operations (SVO) has designed and engineered a bespoke version of the new Land Rover Discovery for use by the Austrian Red Cross. ‘Project Hero’ was presented to the world’s media for the first time today at the Geneva Motor Show.

Project Hero is an advanced communication vehicle, created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network. SVO collaborated with the Austrian Red Cross to develop a unique Land Rover that will be trialled by their emergency response teams. It is hoped it will help the Red Cross save lives by speeding up response times to disasters.

Land Rover has supported the Red Cross since 1954 and supplied120 vehicles to the IFRC for deployment in all corners of the globe. Project Hero is the first with a roof-mounted drone. A fully integrated landing system featuring self-centring and magnetic retention

Project Hero will be based at the Austrian Red Cross training centre in Erzberg, in the mountainous Eisenerz mining area, and in Vienna, for 12 months from June 2017.The drone will be used in simulations to develop new and innovative techniques for disaster relief and on test-runs for complex natural disaster scenarios, including at night and in dense forests. Project Hero will also be used when the Red Cross provides emergency support at times of natural disasters, such as heavy snow or floods, or accidents.