Lexus Reaches 200,000 Twitter Followers

While not directly related to the cars themselves, Lexus achieved a Twitter milestone recently by becoming the first automotive brand to reach 200,000 followers!

This milestone has only been reached by the impressive and dedicated Lexus Twitter team — their dedication to customer service is definitely the driving force behind this explosive growth.

 The team have said 'Some major brands have used Twitter as another medium for publishing marketing messages. The general noise and disruptive rhythm of the space did not immediately strike us as a safe harbor for the Lexus brand. But after countless hours of careful deliberation, a group of brand stewards and nervous wrecks were reminded of the Lexus Covenant: “to treat each customer as we would a guest in our home.” We recognized a unique opportunity to leverage the @Lexus account as a literal interpretation of Lexus’ promise and use Twitter as a means to dialogue with our owners, prospects and enthusiasts in a way we never had before'.

'With that, we built a strategy where the messaging cadence is baked around 1-on-1 interactions with the brand. Sure, we promote branded content and marketing efforts, but the heart of our work is centered around each of our 200,000 followers'.

And very carefully – 140 characters at a time – the @Lexus handle has become the most followed auto brand on Twitter and the first in its category to reach 200,000 followers!