Inspired by you. If you can dream it, we can create it.
McLaren Special Operations (MSO) is our bespoke division, dedicated to helping you take McLaren ownership even further. We create cars around an owner’s precise tastes, and we’re able to provide everything from bespoke customisation options through to building ultra-exclusive limited-edition or one-off models. Our mission is to make what is already special into something truly unique, to create your perfect McLaren.
MSO launched in 2011, but traces its origins to before the foundation of McLaren Automotive and all the way back to the launch of the McLaren F1 in 1992. We were determined to offer owners of the world’s most special car a customer care programme as unique as the F1 itself. That meant a unique personalisation service for customers who wanted to tailor the F1 to their exact requirements, technicians who would literally travel around the world for service and maintenance, as well as the first application of modem-enabled diagnostics. We also discovered that, as cars changed hands, new owners wanted to personalise their F1 to their own tastes – so the F1 Customer Care programme catered to those needs, and began to offer bespoke upgrades as well.
MSO offers five tiers of service, with the ultimate ability to build one-off cars to match a customer’s unique requirements. MSO Defined offers personalisation options for Super Series vehicles including the 650S and Asia-only 625C, from aerodynamic kits to lightweight components and interior upgrades. Such upgrades will soon also be offered for McLaren Sports Series models. MSO Bespoke allows almost limitless customisation, from unique paint or trim colours, to making significant changes to materials or even bodywork to create a unique one-off vehicle. MSO Limited builds limited-edition versions of our cars, with products including the 650S Le Mans. MSO Heritage delivers our ongoing commitment to all the cars we have produced, helping owners of the McLaren F1 to service and upgrade their cars while always maintaining our exacting standards. MSO Programmes will offer the McLaren P1™ GTR Driver Programme, training owners alongside maintaining, preparing and delivering the GTRs to some of the world’s most famous Formula 1™ circuits for exclusive track days.
Every McLaren is created special, but owners still want to put their own stamp on their cars, to tailor them to match their own tastes. MSO Defined offers a range of personalisation beyond the factory options packages for Super Series and Sports Series owners, with choices for other models to follow. These enable owners to both customise the appearance of their cars, with carbon fibre parts and accents, but also to improve performance with aerodynamic kits and lightweight components.
MSO can trace its origins to the McLaren Customer Care Programme, established in the 1990s to maintain and upgrade the McLaren F1. Although the organisation’s size and scope has grown considerably since then, it’s still committed to making sure that every F1 owner can enjoy the same level of service and support that their cars enjoyed when they left the factory.
MSO was established to help our customers realise their dreams. MSO Bespoke sits at the very heart of that mission, offering an almost limitless level of customisation. If you want it, and it’s possible, then we will do it.
Options range from choosing unique paint, trim and colour options – we can colour match anything you like – through to making far more substantive changes, even building a unique vehicle to your personal specification.
“Our mantra is ‘The Art of the Possible’ so only inspiration and appetite are the boundaries for our customers. MSO offers the complete personalisation service, from design to technical distillation delivered courtesy of outstanding craftsmanship and incomparable levels of personal service.” Ansar Ali, MSO Managing Director
MSO LIMITEDMSO does not just offer upgrades to existing or new-build McLaren cars. It also produces its own ultra-exclusive models. MSO Limited is the part of the organisation responsible for the design, engineering and production of small series special editions. These combine some of the more popular MSO styling and performance upgrades with bespoke enhancements tailored to the individual car. Every McLaren is created special, but MSO Limited models will always be among the most exclusive.