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The history of McLaren Special Operations (MSO) is unique. Officially MSO was launched at the Pebble Beach Concours d'Elegance in 2011 to provide a bespoke personalisation service for McLaren customers. In fact MSO's origins actually date back over 20 years, as the division grew out of the McLaren Customer Care Programme that was set up in the early 1990s to service, maintain and personalise the McLaren F1 for owners.
Today MSO still offers an unrivalled level of knowledge and expertise on the McLaren F1, but as its unique tailoring service for McLaren customers continues to expand and the division embraces an unprecedented period of growth, five new tiers now identify the levels of bespoke work available from McLaren Special Operations.
Through MSO Defined, MSO Bespoke, MSO Limited, MSO Heritage and MSO Programmes, McLaren Special Operations is able to offer the complete tailoring of any McLaren model. Whether it's a custom paint colour with matching stitching for a 650S, the personalisation of your McLaren F1, a dream to build a one-of-a-kind vehicle using our unique carbon fibre chassis, or the wish to experience our most powerful model ever, the new McLaren P1™ GTR, McLaren Special Operations can accommodate every customer request.
Available for the McLaren Super Series models, this new range of series options forms the first of the five tiers of personalisation offered by MSO, and is offered through McLaren retailers. Highlights from the MSO Defined category include a weight-saving carbon fibre rear deck lid, carbon fibre rear diffuser and extended side door blades.
Inside, extended gearshift paddles crafted in lightweight carbon fibre, along with a redesigned instrument cluster featuring Formula 1™ inspired shift lights, are two options created in response to demand from customers who use their McLarens on the racetrack.
McLaren Special Operations was launched in 2011, but the division grew out of McLaren's Customer Care programme which goes back over 20 years to the days of the iconic McLaren F1 road car. The dedicated Customer Care team was set up to service, maintain and personalise the McLaren F1 for owners, and today those duties continue at McLaren through MSO Heritage, which offers unrivalled knowledge and levels of expertise to its discerning clientele.
Whether it's a scheduled service, routine maintenance, or the desire for a re-trimmed interior, repainted exterior and our bespoke High Downforce aerodynamic kit, MSO's history and experience with the McLaren F1 is unmatched.
McLaren Special Operations offers a near limitless level of tailoring to its customers through the MSO Bespoke tier. It may be a unique exterior paint, or a personalised interior with custom leather and stitching colours. Or a customer could utilise the unique carbon fibre chassis of their McLaren to create a one-off vehicle specially designed and engineered with a unique body.
The possibilities within the realms of MSO really are endless, and since the launch of the 650S, 20 per cent of vehicles built at the McLaren Production Centre have featured MSO Bespoke content. Approximately 95 per cent of all McLaren P1™ hypercars have been personalised through the MSO Bespoke service, with customised items including 24-carat-gold heatshields around the engine bay, inspired by the famous McLaren F1.
The expertise of MSO means it has the capacity to design, develop and produce limited-run and special edition examples of the latest McLaren vehicles. To celebrate the 50th anniversary of McLaren in 2013, MSO produced a commemorative model: the McLaren 50 12C was strictly limited to just 100 examples, split equally between the 12C and 12C Spider. Each featured increased levels of downforce, upgraded carbon ceramic brakes, unique lightweight wheels and an anniversary dedication plate.
In 2014, and following overwhelming positive reaction to the MSO 650S Coupe Concept, McLaren Special Operations confirmed it would build 50 bespoke examples of the MSO 650S. Available in Coupe or Spider body styles, the team at MSO worked closely with McLaren Automotive Design Director Frank Stephenson to further enhance the visual appeal and performance attributes of the 650S.