Tuesday, 22 February 2011

Driving Fun in a New Dimension-The MINI Rocketman Concept

The creation of innovative concepts for urban mobility has seen MINI grow into the successful brand we know today.

A constant stream of new ideas from its beginnings more than 50 years ago to the present day have ensured that driving fun has continued to grow even though space on our roads has become ever tighter. Underpinning this success has been the creative use of space, a principle that enters new territory with the MINI Rocketman Concept.

The study car, which will be revealed to the public worldwide for the first time at the International Geneva Motor Show (3 – 13 March 2011), harks back to the classic Mini in terms of its exterior dimensions, while its technology points to the future of automotive design. A 3+1-seater with 3 doors and a length of just over 3 metres (approx. 10 ft.), the MINI Rocketman Concept responds to the fundamental requirements of mobile lifestyles in the big cities of the future by pooling the brand’s core values in concentrated form. Ingenious functionality, smile-inducing agility, exceptional efficiency and irresistible design come together into an extraordinarily attractive and groundbreaking, yet typically MINI, subcompact car concept for the premium segment.

Displaying both an awareness of tradition and talent for innovation, the MINI design team developed the vision of a car that takes up impressively
little space on the road but boasts an enviably spacious interior. The MINI Rocketman Concept therefore carries over the classic virtues of the brand into a pathbreaking vehicle concept. It offers a fresh interpretation of unmistakable MINI design features, and uses cutting-edge construction and manufacturing technology to create unique solutions in body and interior design.

MINI Rocketman Concept: compact dimensions, new format, the usual driving fun.

The MINI Rocketman Concept once again brings the traditional principles of the classic Mini onto the road through the introduction of innovative ideas.
The creativity of the MINI design team enables them to transfer fundamental MINI features and values into a groundbreaking new vehicle concept in
untarnished form. As a vision of the urban mobility of tomorrow, the MINI Rocketman Concept captures the imagination with its unflappable
charisma, surprising variability, and lifestyle-oriented functionality, and provides the ideal platform for agile and efficient driving characteristics.

While the study showcases a new format, MINI still remains true to its bloodline. More than 50 years ago the brand’s first car triggered a revolution in the small car segment. The classic Mini met the needs of urban mobility more comprehensively than any other vehicle before it, while at the same time offering the driving fun and individual style that sealed its legendary status. Today MINI continues to fulfil – in its own unique way – the desires of demanding target groups with a sense for the creative use of space, inspiring handling and premium quality. The MINI Rocketman Concept offers a glimpse of how these features may look in the future. Using innovative technology and creative solutions, the study reflects the brand’s unsurpassed expertise in the development of vehicle concepts producing maximum interior versatility within minimal exterior dimensions – and all while delivering unbeatable driving fun.

News Source - BMW Group Press Release 220211