Sytner Tamworth MINI has been awarded ‘Retailer of the Year’ at the 2017 MINI Retailer Awards, which took place on 23rd March.

The MINI Retailer Awards recognises the exceptional results from the dedicated teams and individuals throughout the brand’s 141–outlet UK retail network.

Sytner Tamworth MINI took home the ‘Retailer of the Year’ accolade after a year in which the team demonstrated industry leading competence across 10 separate areas, including new car sales, used car sales, profitability, customer satisfaction and more.

The team at Sytner Tamworth MINI were also the first in the world to adopt MINI’s new corporate brand identity which has since been extensively rolled out throughout the UK retail network over the last 12 months.

The Sytner Group won the Corporate Award and were finalists for MINI Marketeer of the Year. Sytner Tamworth was a finalist for MINI Manager of the Year and our Sytner Haverfordwest retailer was a finalist for the Customer Award for providing excellent customer service.

Speaking at the awards, Chris Brownridge, Director, MINI UK, said: “In 2016 MINI UK’s retailer network delivered the company’s best annual performance since the brand was launched in 2001. I’m delighted to celebrate the achievements of our dedicated retail teams and congratulate each of our deserving winners.”

Nigel Hurley, Divisional Managing Director for BMW and MINI, Sytner added: “It was a very proud moment for the entire Sytner team when Tamworth was awarded the much coveted MINI Retailer of the Year award. I know how hard our team have worked and to receive this recognition is truly amazing. We look forward to another exciting year ahead for both Sytner and MINI.”