Monday, 05 September 2011

MINI at the 2011 Frankfurt Motor Show

The MINI brand takes to the stage at the 2011 Frankfurt International Motor Show with the world premiere of the MINI Coupé. Visitors to the event – which is taking place from 15-25 September 2011 will also be able to explore the rest of the MINI model family, not to mention the latest MINI Yours range of products and an attractive array of Original MINI Accessories.

The launch of the MINI Coupé sees MINI taking the next step in its model range expansion process. The fifth model in the range wraps up hallmark MINI qualities in a new and distinctive package. The first two-seater in the current range boasts an even sharper focus on delivering unbeatable fun at the wheel. Powerful engines, a bespoke set-up for the car’s sophisticated suspension and finely-judged adjustments in terms of aerodynamics and weight balance help whisk the legendary go-kart feeling into a new dimension.

Ten years after the relaunch of the brand and five years since the second generation of the 21st-century MINI hit the roads, its popularity in car markets around the globe continues to grow with the arrival of each new model.

MINI Coupé: world premiere for a more focused go-kart feeling.

Two years ago a concept car previewing a two-seater Coupé from MINI turned heads aplenty at the Frankfurt Motor Show. And now that vision of even more sharply focused driving fun has become a reality on the road.

MINI Yours: customisation at its most exclusive.

The extra breadth in the model range is complemented by the increased scope for owners to customise their cars. For example, the MINI Yours collection of products represents a particularly attractive addition to the options list.
MINI Yours comprises a range of exclusive options – designed as the perfect complement to the unmistakable character of the MINI brand – for the exterior and interior design of the MINI Coupé. In addition to unusual paint finishes, trim elements, upholstery variants and interior colours, the MINI Yours range also offers customers stylishly composed equipment packages and limited-edition models.

Pleaseclick here for more information on the new MINI Coupe range.