Bentley Studio London now open at Westfield, London​

Making clever use of inner-city space, the impressive studio format in Westfield London's "The Village", brings us even closer to our customers. Bentley Studio London​ is an immersive experience for people  who love extraordinary cars. 

Bentley have always been renowned for crafting cars that demonstrate the very pinnacle of British luxury design, building vehicles that bring forth feelings of elegance, indulgence and performance. Complementing our existing four dealerships and bringing a new found sense of style and sophistication to the UK’s capital, we’re very proud to announce the opening of a new boutique personalisation studio; Bentley Studio London.

Located in Westfield’s ‘The Village’, Bentley Studio London joins a host of leading fashion designers and luxury brands to deliver Bentley customers and admirers an exclusive glimpse into the world of one of Britain’s most iconic automotive brands. The state-of-the-art boutique gives visitors the chance to become immersed in the brand through the use of touch screen technology, digital product presentations and personal contact with the knowledgeable team based in the studio. Speaking of the location and experience on offer, Sarah Simpson, Regional Director UK, commented:

“Configuring a Bentley is an intensely personal experience; like fine tailoring and couture fashion, it is a reflection of your personality and taste, so a location next to other luxury brands in the Westfield Village is a natural fit for the Bentley brand…Bentley Studio London is an immersive and highly-interactive brand experience, bringing the craftsmanship of our factory in Crewe and vast array of options available to a new luxury consumer group.”

Bentley’s innovative Inspirator app has also been installed in the studio. This unique program utilises the latest in emotional recognition technology to guide visitors through an immersive film that is tailored through your facial and emotional reactions. The ultimate conclusion of this very special experience is the recommendation of a bespoke Bentayga or Mulsanne that has been shaped by your reactions.

Further to the contemporary studio environment, two impressive areas have been added downstairs. The first of these is the addition of exclusive valet parking and the second is a private viewing gallery in which visitors can view and test drive the entire range of new Bentley models as well as view a selection of Pre-owned Bentley vehicles that have been handpicked from our Sytner Stock.

It gives us great pleasure to announce that Bentley Studio London is now open to the public and our Bentley specialists are looking forward to welcoming into the stunning boutique. Whether you are an existing Bentley customer or an admirer of the brand, Bentley Studio London is the perfect place to indulge in the luxury and style of this iconic brand in a way that is unlike anything else.

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