The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family. Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Velar is defined by a visually reductive approach and meticulous attention to precision in every detail, which evolves the Range Rover DNA.
Velar’s design is beautifully balanced, from its powerful proportions to its continuous waist line through to the taut tapered lines of the rear. The generous wheelbase contributes significantly to its elegance while helping to provide a spacious interior.
Advanced technology is pivotal to the contemporary design: the full-LED headlights are the most slender ever to appear on a production Land Rover vehicle. The flush deployable door handles emphasise Velar’s reductive, sculptured form, and contribute to the low drag coefficient from only 0.32 – this is the most aerodynamically-efficient Land Rover ever produced.
Look inside Velar’s interior and you will see elegant simplicity, sophistication and refinement. An unwavering belief in reductionism has been fully employed, with switches being kept to an absolute minimum to help create a calm sanctuary.
The Velar and Velar R-Dynamic core range comprises Standard, S, SE or HSE specifications. Customers can also specify Black and Luxury Exterior Packs for an even more distinguished appearance.
Of all Velar models, the most exclusive of all will be the First Edition, which be available worldwide but strictly for one model year only. Even more luxurious than the HSE specification, this model is powered solely by the 3.0-litre V6 petrol and diesel engines and features a wealth of extra features as standard, including full extended leather interior trim to complement the perforated Windsor leather seats in Nimbus or Ebony, 1,600W Meridian Signature Sound System, Matrix-Laser LED headlights and 22-inch Split-Spoke wheels with diamond-turned finish.
Exterior paint colours for the First Edition are Corris Grey, Silicon Silver, and Flux Silver – a unique satin finish exclusive to the First Edition for the first model year only – which will be meticulously hand-sprayed at Jaguar Land Rover Special Vehicle Operations’ Oxford Road Technical Centre in the UK.
Designed and engineered at Jaguar Land Rover’s development centres in the UK, Velar will be produced at the company’s Solihull production facility, UK. It goes on sale in mid-July in the UK and Europe and in over 170 markets worldwide.