Tuesday, 29 November 2011

Pop up Cinema sponsored by Saab

Pop up Cinema driven by Saab brings the outdoors indoors

The Nomad - Driven by Saab pop-up cinema experience is bringing the outdoors indoors for a series of stunning screenings this winter.

The cinematic tour, sponsored by the iconic Swedish manufacturer, is makling the Whiteleys Shopping Centre at Queensway in London its permanent residence for November and December.

After having visited outdoor locations across the UK throughout the summer, the roaming cinema will be showcasing various films enjoyed by young and old alike.

'The Nomad - Driven by Saab' cinema experience immerses audiences not only in the film but adds elements of theatre, music and performance and this year's nationwide tour is expected to attract more than 130,000 film 'lovers.

Andy Biernacki, National Communications Manager at Saab GB said, “Saab is delighted to support The Nomad pop-up cinema adventure in 2011. The Nomad is an exciting and engaging new way to experience cinema and sits well with Saabs own culture of challenging convention, so we’re pleased to be involved in this innovative new venture. We’re currently in the middle of the biggest product offensive in our history with more new products set to launch over the next twelve months, as we continue to build brand momentum. The Nomad provides a great platform to reach a targeted audience.”

50% of all distributable profits from The Nomad are donated to its chosen charity, the Sustainability Institiute in South Africa.

For further information on screenings, including certification and locations and to buy tickets, visit www.whereisthenomad.com.

For more information about the Saab range please contact our Sales team.