Friday, 20 January 2012

SEAT Racks up Record All-Time Sales Records in 2011

SEAT is celebrating a host of sales achievements in the UK, bucking both the trend in the new car market and the nation’s prevailing economic conditions in the process.

It’s our best year to date. New car sales in 2011 hit 36,089 for an all-time record market share of 1.86 per cent.

The exceptional performance – which includes an individual all-time best showing from our most familiar model, the Ibiza – sees our share of the UK new car market climb almost ten per cent compared with 2010, and that in a market which is down by more than four per cent in the past 12 months.

Record market share The spectacular sales surge is no fluke, either. Official SMMT statistics show that SEAT’s share of the 2011 market is its third consecutive best, while the sales total of more than 36,000 cars comfortably exceeds SEAT’s previous UK best of 34,790 registrations in 2007. Record December What’s more our December market share of 2.08 per cent easily beats the brand’s previous all-time record for the month of 1.65 per cent. Record year for Ibiza The Ibiza family of SC, 5dr and ST models remains our soaraway best-seller, with 19,179 registrations in 2011: an all-time best for the Ibiza in a single year here. The much-admired Leon five-door family hatch is a proud runner-up in the SEAT UK sales table with 10,714 registrations in 2011. The luxurious Exeo saloon and ST line-up continues to win fans in increasing numbers, too – 2,735 canny buyers opted for an Exeo saloon or ST in 2011, an increase of almost 12 per cent on its 2010 registrations.