Thursday, 21 July 2011

DEFINING MOMENT IN KNUTSFORD HISTORY WITH LAUNCH OF MCLAREN MANCHESTER

McLaren Manchester unveiled its bespoke state-of-the-art showroom on Thursday 30th June during a prestigious celebration at 1 Canute Place in Knutsford.

As one of only three McLaren showrooms in the UK, the highly anticipated launch of McLaren Manchester completes a trio of exclusive automobile brands that dominate the Knutsford landscape.

Themed around ‘Defining moments in history’, last week’s launch of the landmark showroom revealed the ground-breaking McLaren MP4-12C performance sports car along with Mika Hakkinen’s 1998 Formula 1 World Championship Winning car.

With his melodic tones, singer Adam Glover created a serene backdrop to the long-awaited event while Christian Audigier provided the exclusive themed cocktails from an illuminated bar.

Offering the best in customer sales and service, the exclusive new showroom represents a significant investment by McLaren and will be one of only 35 bespoke retailers worldwide to boast this unique range of high-performance sports cars.

Managing director, Jon Crossley, said, “We are extremely proud to be welcoming McLaren to Knutsford and bringing this iconic brand to the North. As the McLaren Automotive brand continues to grow globally, we are delighted to be a part of these defining moments in McLaren’s history.

“We look forward to delivering an elite range of sports cars to our customers, old and new, and welcoming them to the stunning new showroom.”

McLaren has invested nearly £800m since 2005 to establish itself as the world’s newest sports car company. That investment has focused on the development of a range of innovative, technologically ground-breaking, and bespoke high-performance cars, as well as the construction of a brand new manufacturing facility, the McLaren Production Centre (MPC), at the company’s headquarters.

McLaren anticipates expanding its global retail network to around 70 locations by the middle of the decade when the full range of cars is under construction at the MPC in Woking.

The 12C, the company’s first ‘pure’ McLaren sports car, is already experiencing high demand with over 18 months of production already accounted for.

Click here to see photos from the event or for further information on McLaren Manchester, please call 01565 755412 or visit www.manchester.mclaren.com