Wednesday, 16 June 2010

Sytner Group announced as retail partner for McLaren Automotive

Sytner Group are delighted to announce that we have been appointed as representatives for the McLaren brand in the UK.

Sytner Group will represent the brand as McLaren Manchester across the North and North West regions of England and Scotland, which will come under the wing of Jon Crossley; Managing Director of Bentley Manchester.

Sytner Group looks forward to introducing McLaren to our customers and we are proud to have the opportunity to work in partnership with such an exciting brand.

For more information in regards to vehicle availability, please contact Peter Kelsall, General Sales Manager - McLaren Manchester, on 01565 756 475.

Below you can read an exert from McLaren’s recent Press Release.

Exert:

 McLaren Automotive, the world’s newest sports car company, today announces that Sytner Group will represent the brand as McLaren Manchester across the North and North West regions of England and Scotland.

One of three outstanding and experienced retailers partnering with McLaren Automotive in the UK, Manchester-based Sytner will open exclusive new premises to cater for the all-new McLaren MP4-12C which arrives in spring 2011. The location and details will be announced shortly.

Jon Crossley, Sytner's Managing Director for its McLaren franchise in Manchester said,

"Our enthusiasm for prestige motor cars is coupled with a great passion for motor racing and particularly Formula 1.  This announcement is terrific news for my team who have a great understanding of, and appreciation for, the supercar market.

They are very excited by the new McLaren’s close relationship to motor racing technology and its world-leading carbon innovation. We are really looking forward to introducing the new McLaren to our customer base and being a part of a very exciting future with such a prestigious brand."

The UK, along with the USA, will be McLaren’s biggest market, and initial interest in the UK for the 12C already exceeds the first year’s allocation.

Sytner and the two other local retailers (McLaren Birmingham and McLaren London) will join a global network of 35 partners in 2011 who will be responsible for selling a planned production volume of 1,000 12Cs.

A full model range of high-performance, two-seat, mid-engine McLaren sports cars will be completed by the middle of the decade.

Antony Sheriff, McLaren Automotive’s Managing Director, said:

“I am thrilled to announce the relationship between McLaren Automotive and its UK representatives - three of the best car retail businesses in the world.
The UK is our home, and the strong demand for the 12C from potential retailers and prospects is evidence of the strength of the McLaren brand in the UK.
We now have the ideal partners in the UK who have enormous experience in delivering extraordinary customer service to help us deliver on those expectations.”

Carbon and Formula 1 at the heart of 12C

Taking on the world’s best premium performance cars, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition. It will achieve its performance benchmarks by introducing a unique, McLaren-developed carbon MonoCell chassis into the ‘core’ sports car segment in a production process that introduces technical innovation and new levels of quality to the market.

All McLarens will be based on this Formula 1-inspired carbon structure; since the 1981 Formula 1 MP4/1 racing car, McLaren has only ever constructed its racing or road cars around carbon fibre chassis.

Key to McLaren’s aspirations has been the integration of Formula 1 with the road car project. Through simulation, the flow of processes and principles between McLaren’s road car and racing car engineers, and the employment of a number of Formula 1 experts on the road car team, the 12C has been designed, developed, and engineered to the same standards, expectations and speed of thought as the company approaches its Formula 1 projects. McLaren Automotive and McLaren Racing are just metres apart under the same roof at the McLaren Technology Centre (MTC), and have combined to deliver a sports car designed for aerodynamic performance, just as in Formula 1.

New factory and global plans

A brand-new manufacturing facility, the McLaren Production Centre (MPC), began construction on March 1 2010 adjacent to the MTC. It will begin to build cars for the UK from spring 2011. The very first UK customers will have their cars built in the first months of 2011 in the MTC, prior to the opening of the MPC. This planned manufacturing programme will ensure the same unprecedented quality that McLaren delivered on the SLR is transferred onto all future McLarens.

Of the 19 countries, and 35 retailers, launching McLaren Automotive, the UK, USA, and Germany will be the company’s biggest markets for the 1,000 12Cs planned for production in 2011. Between 300 and 400 cars are planned for North America, 400 to 500 for Europe (70 per cent to UK and Germany), and 100 to 200 each for the Middle-East/South Africa and Asia-Pacific regions.

Following the March 2010 McLaren Automotive press conference, The Launch of a New Car Company, over 2,500 potential customers have now expressed a ‘serious intention to buy’ the 12C. The first 12Cs will be delivered to customers in Europe, followed by a phased distribution to retailers in the Middle East, South Africa, North America and Asia Pacific.

Prices for the 12C will be confirmed at a later date, but the car will sit in what McLaren terms the ‘core’ sports car segment of cars priced between £125,000 and £175,000.

Notes:
McLaren’s 2011 global retail network: Mclaren Automotive will be represented in the following 35 cities and markets:

• Europe: UK (Birmingham, London, Manchester); Germany (Dusseldorf, Hamburg, Frankfurt or Stuttgart, Munich); Belgium (Brussels); France (Monaco, Paris); Italy (Milan); Spain (Madrid or Barcelona), Switzerland (Zurich)
•  North America: Canada (Toronto); USA (Chicago, Dallas, Los Angeles, New York, Miami, Orange County, Philadelphia, San Francisco, Tampa)
• Middle East / South Africa: UAE (Abu Dhabi, Dubai); Qatar; Saudi Arabia (Jeddah, Riyadh); Kuwait; Bahrain; South Africa (Johannesburg)
• Asia Pacific: Hong Kong; Singapore; Sydney; Tokyo