“I believe the future is electric” – that’s what Aston Martin boss Dr Andy Palmer was quoted saying two years ago when the brand revealed an all-electric concept car. Now, just a short time later, Aston Martin has officially announced that they will be producing a limited run, all-electric, model by 2019.
The new car shall be named ‘RapidE’ and will be the brand’s first production all-electric model; a model that spearheads development of Aston Martin’s low and zero emission vehicles. Talking about the reveal of RapidE, Aston Martin President and CEO, Dr Andy Palmer, said:
“Having unveiled the RapidE Concept back in October 2015 we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production. RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it. The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”
RapidE will be strictly limited to a production run of just 155 cars and will based upon the recently unveiled Aston Martin Rapide AMR concept – this will mean a beautiful and dynamic four-door sports car aesthetic that has been directly influenced by Aston Martin Racing.
Whilst technical specifications are yet to be confirmed by the brand, RapidE continues the collaboration between Aston Martin and Williams Advanced Engineering – the latter helping to supply cutting-edge powertrain technology. Williams Advanced Engineering also worked with Aston Martin to create the original concept car in 2015.