Audi A8 - The most innovative model of 2018

Two victories in “Automotive Innovations Award”


Award-winning: The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.

A total of 1,296 innovations from all leading automakers involving around 60 brands were incorporated into the 2018 rankings, with Audi coming out on top.

“The Audi A8 is at the forefront of technology and is successfully doing pioneering work with automated driving” said Peter Mertens, Audi Board Member for Technical Development.

The triumph for the Audi A8 is testament to the various innovations that the brand have delivered. The active suspension came top in the rankings. In the case of a side impact it lessens the risks for passengers by instantly raising the body by a few centimetres. The exit warning, the laser scanner and the HD Matrix LED headlights with Audi laser light also helped gain the A8 some all-important points.

The four-door design vision, Audi Aicon, proved fascinating alongside the assistance systems in the Audi A8. The revolutionary design study is geared entirely to autonomous driving and dispenses with a steering wheel and pedals.

“We are absolutely delighted with these awards,” said Peter Mertens, during the award ceremony which was held on Tuesday evening in Frankfurt am Main. “They prove that with the new A8 we are at the forefront of the competition when it comes to technology and are also making a significant contribution to the important future-oriented area of automated driving.”