The Golden Steering Wheel awards are among the most coveted in Europe, having been run by Auto Express’s sister publication Auto Bild for decades. A mix of reader polls and expert opinion, the awards mark out the best new cars to be launched in the past 12 months.
The Golden Steering Wheel awards are put together by Auto Express’ sister publication, Auto Bild. The contest has been running since 1978, and each year readers from all our sister titles across Europe get a chance to decide what they think are hottest and best new models on sale.
A total of 42 models competed in five categories in this year’s “Golden Steering Wheel” contest. After a Europe-wide reader survey, 20 cars made the final round and were judged by the experts: race drivers, engineers, designers, connectivity specialists, frequent drivers, critics and, not least, the editors-in-chief of Auto Bild. They tested the finalists and determined which would win the coveted trophy. The Audi Q5 won through against seven other competitors in the “Large SUV” category. “The expertise and broad cross-section of opinions represented by the jury panel, as well as its renown throughout Europe, are what make the prize so coveted within our industry. The 2017 “Golden Steering Wheel” for the new Audi Q5 shows we have produced a worthy successor to the successful first generation of this SUV model line. We are proud of this prize,” said Peter Mertens at the award ceremony at the Axel-Springer-Haus in Berlin.
The new Audi Q5 was launched at the start of the year. The second generation of the best-selling Audi has established several new standards in the B segment of premium SUVs. The best drag coefficient in the competition, consistent lightweight design and modern engines ensure high efficiency, as does the new quattro drive system with ultra technology. In addition, the new Audi Q5 offers a broad portfolio of new driver assist systems, modern infotainment and connectivity equipment, and air suspension with damper control.