The New Face of the Audi Q Family

Ahead of its official launch to the European market in quarter three of this year, Audi have finally unveiled the stunning new face of their Q family: the Audi Q8. Combining elegance and practical versatility, the all-new Q8 is as home off-road as it is in the city.

Wider, shorter and lower than its Q7 sister model, the new Audi Q8 has been designed to offer a spacious feeling interior whilst also presenting an exterior aesthetic that is unlike anything else that we’ve seen in the Q family to date. As such, Audi have opted for styling that doesn’t venture far from the concept car that we saw at the world premiere in 2017.

That means strong octagonal design, an imposing radiator grille, muscular wheel arches and a coupe-esque sloping rear end. It really is quite a beautiful thing; mixing the essence of Audi’s Q family with coupes such as the A7.

The impressive looking headlight structure that sits at the front end is, as standard, made up of Audi’s LED headlights but can be upgraded to their excellent Matrix LED headlights. 

Between the rear lights, the original Audi Quattro can be felt through black detailing that sits beneath the connecting light bar. Audi say that, using the myAudi smartphone app, owners of the Q8 can activate various lighting functions from the exterior of the vehicle.

As you’d expect, the interior of Audi’s new flagship Q model has a heavy focus on luxury and technology. Comfortably seating five, the all-new Q8 features high quality materials throughout as well as Audi’s fully digital virtual cockpit and MMI touchscreen interfaces on both the dashboard based infotainment system and centre console based climate control functions.

It’s an interior that is dominated by Audi’s love of detail – the Quattro badge that sits proudly on the glove compartment is dimensionally lasered and the climate control governing 8.6-inch touchscreen is positioned so that the driver can easily operate it with their wrist resting on the gear selector lever.

Capability wise, the Audi Q8 lives up to the Quattro legacy thanks to a purely mechanical center differential, that transfers forces to different ends of the axle for better traction, and either suspension with damper control as standard or optional adaptive air suspension with controlled damping and comfort or sport setup.

Thanks to clever design, Audi have minimised overhang and maximised ground clearance, making the Q8 perfectly capable offroad. For those that wish for additional manoeuvrability, Q8 owners can specify that their Q8 comes with optional all-wheel steering that can rotate all wheels by as much as 5 degrees.

Audi also say that all models gain additional efficiency thanks to new mild hybrid technology that recovers energy during braking and deactivates the engine during long coasting phases.


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