Audi thinks big for the all-new A1 Sportback

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The new eye-catching A1 Sportback has been redesigned from the ground up and is now open for ordering. For more information, please contact us here

Available exclusively as a five-door Sportback, the latest car features dynamic new styling that combines a striking modern look with classic detailing drawn from the brand-defining Ur quattros of the Eighties, and complements it with infotainment and driver assistance systems on a par with that found in a higher segment.


The exterior design of the new A1 Sportback makes it instantly recognisable as an Audi model. Its design hints at the iconic Audi Ur-quattro when viewed from the side: the wide, flat sloping C-pillar seems to push the sporty car forward – even when it’s not moving. 

The new A1 Sportback is longer and wider, compared to its first generation:

  • Length: 4.03 meters (previous model measurements – 3.97 meters)
  • Width: 1.74 meters
  • Height: 1.41 meters

With S line equipment, the sporty character is emphasised through its numerous exterior features, such as air inlets, additional sill trims, an elongated slit below the hood with two webs and a larger rear wing.​

Unique LED lights

The distinctive daytime running light graphics of the A1’s full-LED lights echo the dynamic wing shapes from sailing, known as hydrofoils. The dynamic light motif also features in the rear lights giving the A1 its own distinct identity. The two-part rear lights are encased in a striking 3D lens with a seamless light pattern.

The new A1 Sportback is available in 10 colours, with the option to have a contrasting colour from the A-pillar to the roof edge spoiler. The exterior mirror housing, the side front spoiler lips, and the side sills are also available in a contrasting colour.


The interior is driver-focused and can be customised. Taut, sporty lines and surfaces characterise the entire interior and feature on the dashboard, as well as in the doors and the centre console – which is angled towards the driver.

The trim line offering allows for numerous colour and material options for customisation. There is also an optional contour and ambient lighting package available, which brings the interior design to life in the dark by using LED lights that provide a choice of 30 colours.

The new A1 is much more spacious:

  • Luggage capacity: 335 litres (65 litres more than its predecessor)
  • Luggage capacity with rear seats folded down: 1,090 litres
  • Loading sill height: 67cm
  • Compartment between the wheel arches: 1m wide


The new A1 Sportback is fit for the digital future: even the basic version comes with an all-digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel as standard.

The MMI radio plus features an 8.8-inch touchscreen that integrates seamlessly into the panel, and can be controlled through either the multifunction buttons on the steering wheel or the display in the digital instrument cluster.

The latest generation voice control further improves the dialog between driver and car.

Fully connected

The Infotainment concept in the new A1 Sportback has filtered down from the model's larger siblings. The MMI radio plus comes as standard in the UK – it can be operated via the multifunction buttons on the steering wheel, the smartphone-style touch screen display in the fully digital instrument cluster or via the latest generation of voice control.

All versions can be equipped with the optional Navigation Pack or Technology Pack, the former adding hard disc-based MMI Navigation plus with a 10.1-inch MMI touch screen and the higher specification Audi Virtual Cockpit, and the latter both of the above plus the various internet-based services offered by Audi connect and Audi Phone Box wireless charging functionality.

Where Audi connect is fitted, MMI navigation plus offers:

  • Hybrid route guidance, which calculates the route in the Cloud
  • Hybrid destination entry
  • Google search, Google Earth and street view
  • Satellite map view
  • 3D city models
  • Versatile online services such as travel, parking and traffic info to Twitter and your email inbox

The Audi smartphone interface which is standard for all versions ensures everyone is always well connected on board the new A1 Sportback.

Driver assistance systems

The sporty new A1 Sportback comes filled with driver assistance systems from the segments above. They can keep the new model at the correct distance from the car in front, help the driver stay in lane, and even park the vehicle.

The lane departure warning system uses a camera at speeds of 40 mph and above to detect lane markings, and uses corrective steering interventions and warning vibrations to keep the car in its lane.  

Audi pre-sense front uses on-board radar sensors to recognise critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the A1, even when visibility is poor. The car warns the driver through a series of actions: visual, acoustic, a short jolt of the brakes, and even bringing the car to a standstill in the right circumstances.

Parking is also made easier because an optional reversing camera is available for the first time, in addition to the rear parking system. The new optional park assist system can steer the A1 Sportback into parking spaces while driving at low speeds, and the driver just has to engage the correct gear, use the accelerator and the brakes.  The system backs the vehicles into the spot and can also pull forward into perpendicular parking spaces and exit parallel spaces.​