Dear all,

I would like to invite you to read the new look quarterly newsletter which aims to welcome and keep all our Apprentices/Trainees in the BMW/MINI Division updated.

Who can believe that we are already in Autumn? The change of the seasons means that we are already in the last three busy months of 2017. Once again, we have seen a number of people embodying our values and achieving excellence across the business. In this edition we share the journey of one trainee who has now progressed to manager through hard work and determination.

Five Minutes with...

Jay Cullen
Sales Controller

Jay was the first ever Trainee to be recruited and enrolled on the National Dealer Academy Sales programme in July 2013. In the space of a year he had learned his craft, gained his IMI Accreditation and gone on to achieve great success in his role as Sales Executive at Sytner BMW Leicester including making regular appearances at the top of national sales league tables. In January 2017 he was promoted to Sales Controller to help drive forward the performance of the department. We speak to him to find out what factors have shaped his success.

Can you tell us a bit about yourself?
My name is Jay, I am 28 years old, living in the picturesque countryside of Leicestershire.

What skills did you bring with you that have helped you in this job?
I have a strong work ethic, the ability to build rapport; people skills and listening skills.

What gives you job satisfaction?
The most satisfying part for me is when you get told by a customer or colleague, that you are great at what you do.

What (if any) sacrifices have you made to achieve your success?
The biggest thing I have sacrificed is my time. Unfortunately if it was easy then a lot more people would be doing it. Therefore I knew I was going to have to put the work in, in order to get the results I wanted. This included working weekends, late nights, even two weeks straight sometimes! But I know hard work will always pay off.

How different is your lifestyle today than it was before you joined Sytner?
Wow where do I start? Before I started Sytner I was doing numerous jobs, living in my dad’s house, earning just enough money to live, driving a very old rusty French car. 2 years later I earn more money than ever before, bought my first house and go on 2-3 holidays every year, drive my favourite BMW car and I’ve made some great friends.

Who did you learn from?
I learnt from everyone in the beginning observing both good and bad traits along the way. I now like to get my influence from people at the very top of their game in order to never stop learning.

Finally Jay, what would be your ideal day away from work?
Ok, well as time away from work is precious, it would have to consist of a bit of retail therapy, treating myself to the latest thing on my designer wish list. It would then involve the next most important thing which is food, I have a real thing for afternoon tea at the minute. Finishing with my feet up at home relaxing whilst watching a gripping action/thriller movie! Perfect (I must do it soon!).

Thanks to Jay for taking time to speak to me, you’re a great inspiration to all the trainees and living proof with hard work what can be achieved in a short space of time.


LATEST NEW STARTERS   ‘WELCOME’                      

Nathan Banks Apprentice - Technician Sheffield

Joe Bannister Apprentice - Bodyshop Oldbury

Lauren McSherry Trainee - Sales Sheffield

Adam Hinchliffe Trainee - Sales Sheffield

Simon Warr Trainee - Sales Oldbury

Bradley Reynolds Apprentice - Parts Chigwell

Tobias Gillyatt Parts Apprentice Sheffield

Ross McCarthy Apprentice - Service Sheffield

GRADUATION ‘CONGRATULATIONS’                                            

James Nolan Trainee - Sales Sheffield

Hannah Sellers Trainee - Service Harold Wood

Oliver Huxtable Trainee - Service Birmingham

Danielle Bennett Trainee - Service Sheffield

Lisa Blythe Trainee - Service Sheffield

Ben Rollings Trainee - Service Oldbury

Maddie Hewings Trainee - Service Cardiff

Nayaan Bharadva Trainee - Sales Coventry

Tomasz Zalewski Trainee - Service Harold Wood

Joseph Saczek Apprentice- Technician Nottingham 

Conner Greaves Apprentice- Technician Sheffield

Ryan Chapman Apprentice- Technician Solihull 

George Wood - Apprentice - Technician Sheffield


As an employer we have a duty of care to safeguard our apprentices / trainees. This means we must always act in their best interests and ensure we take all reasonable steps to prevent harm to them and protect and promote their welfare.

It is our goal to develop and maintain a culture in which harassment and bullying are unacceptable. All individuals have the right to be treated with dignity and respect.

Should you wish to discuss any concerns you may have but are unsure of the steps to take, please discuss with your line manager, HR or myself. Feel free to contact me confidentially at or call me directly on 07720 078718. 

BENEFITS / REWARDS                                                         

Are you aware that Sytner employees can take advantage of a range of specially negotiated discounts for everything from hotel rooms, holidays and discounted airport parking? 

All you need is your email address and your personal details to hand and you can start saving! Just click on the link below.   


Please email me at to share any news, awards and achievements we can celebrate.

I hope to see you the next time I am visiting your business.


Nikki Woodford

Divisional Business Development Manager