BMW Open Work and new BMW 8 Series Coupe to be presented at BMW Lounge during Frieze London 2018.

From October 5 to 7, 2018, Frieze London will open its doors in Regent’s Park for the 16th time, with preview days on October 3 and 4. The main section of the fair will be host to around 160 international galleries staging solo and group exhibitions of contemporary artists. As one of the fair’s long-term partners, BMW will welcome visitors to its new BMW Lounge space and flank the fair’s opening days with a diverse program. As in previous years, BMW will also provide the limousines of the VIP shuttle service transporting the fair’s VIP guests.

BMW Art Talk with Tim Marlow and Christian Marclay

To celebrate the opening of Frieze London 2018, BMW will host an art talk at the brand-new White City House. Tim Marlow will share his “60 minutes with Christian Marclay” with an interested crowd to gain rare insights into the artist’s way of working. Since 2014, Soho House and BMW i have been cooperating internationally in the creation of events and experiences focussing on contemporary art, innovation and design.

BMW Open Work

When the fair will open its doors on October 3, the BMW Lounge will also open. Apart from a new location and updated design, the company is excited to showcase the second instalment of BMW Open Work by Frieze, a major artistic initiative bringing together art, design and technology in pioneering multi-platform formats.

Curated by Attilia Fattori Franchini, BMW Open Work invites an artist to develop a visionary project that creates an immersive experience for the viewer. Drawing inspiration from BMW design, engineering and technology, the commissioned artist considers current and future technologies as tools for innovation and artistic experimentation. Premiering at Frieze London, the artwork will have the potential to unfold across physical spaces, such as the fair’s BMW Lounge and Courtesy Car Service, as well as digital platforms.

Franchini has selected international artist Sam Lewitt for the second installment of the BMW Open Work commission in 2018. Lewitt’s work is the result of a rich dialogue with BMW engineering and design experts. Via a fan, Lewitt creates a circulating dialogue between the two spaces, fostering an active exchange between the vehicle and the sculptural installation.