THE 1 AWAITS.

BE THE 1 TO TEST-DRIVE* THE 1

28 September - 1st October

Be one of the first to experience the New BMW 1 Series, book your test drive* between 28th September and 1st October and make your dream a reality.

Innovative technology, enhanced dynamics, seamless interaction: the 1 is the perfect companion – and it's now available to test drive*.

THE 1 WILL SEE YOU NOW.

Select your retailer below to book your test drive*


Experience the exciting features that make the new BMW 1 Series deliver such an exceptional drive, including:

  • Digital Key

Keyless entry using your smartphone.

  • Extra interior space over the current BMW 1 Series

Including an additional 20 litres of boot space.

  • Full colour Head-up Display

Keeps the important information in your line of sight.

  • Real-Time Traffic Information^

Live traffic information displayed on widescreen navigation console


BMW Connected+^

Fluidly synchronises car and phone with Amazon Alexa and connected music.

Intelligent Personal Assistant†

Say “Hey BMW” to give your car voice commands, while it also learns from your habits and behaviours.

Park Assist with Reversing Assistant

Helps you to park in or reverse out of confined areas with ease.

Gesture control

Interact with your car by simply moving your hand.


*Test Drive subject to status and availability. Ts&Cs apply.

†Available and active for one year and can be extended or renewed thereafter at an extra cost.

^Available and active for three years and can be extended or renewed thereafter at an extra cost