The BMW 3 Series Saloon has had an unparalleled reputation both for its quality, and supreme handling in the premium midsize segment for more than 40 years and this, the seventh generation, raises the bar even higher.
When the first BMW 3 Series was launched in 1975, it revolutionised the segment and became BMW’s most successful model. The saloon is the core of BMW 3 Series range (of which over 15 million units have been sold worldwide) and is regarded as the heartbeat of the BMW brand. With revised styling, superior driving dynamics, exceptional efficiency and innovative features, this latest iteration opens an exciting new chapter in 3 Series progression.
The new BMW 3 Series saloon will be launched on Saturday 9 March 2019.
Precision, clean lines and bold contours are the hallmarks of the new 3 Series Saloon, which has had its proportions radically revised. The new car is 85 millimetres longer than its predecessor (at 4,709mm), 16 millimetres wider (1,827mm) and just 1 mm taller (1,442 millimetres). Added to that, its wheelbase has been extended by 41 millimetres to 2,851mm, as has its track widths (front: by 43mm, and rear by 21mm).
At the front, the large BMW kidney grille elements are framed by a single surround and split up by wide bars and link to the headlight units. The customary BMW twin headlights feature the familiar two-way split that is further emphasised by an eye-catching notch in the front apron that rises into the headlight contour.
The bonnet has four contour lines leading to the BMW kidney grille. At its leading edge, it sits flush with the upper edge of the headlights and kidney grille. Both the front foglights and the Air Curtains are integrated into the outer air intakes, which are inserted into the front apron in a horizontal T shape on SE and Sport models. This design was originally developed by the National Advisory Committee for Aeronautics (NACA) for the intake air in jet engines and later became a feature of classical racing cars.
A pair of character lines rise to the rear of the car at door-handle level and a contour line near the side skirts guides the eye to the sculpted rear wheel arches. Another feature is the ‘Hofmeister kink’ – the familiar counter-swing at the trailing edge of the side window graphic. A BMW hallmark, this element of the window frame is now integrated into the C-pillar, giving the rear doors a “freestanding” glass edge.Surface contours lead into the rear apron from the side skirts and extend in an upwards movement via the rear lights up to the spoiler lip on the boot lid. At the rear slim, darkened light units house L-shaped taillights.
From launch, customers can choose from two non-metallic colours and ten metallic shades including the brand new Portimao Blue metallic which is unique to the top-selling M Sport model
The interior is designed to accentuate the spaciousness of the cabin and the driver-focused cockpit. The instrument panel has a modern, light look with horizontal lines, high-quality electroplated trim strips and contours that extend into the doors.
The newly-designed instrument cluster and Control Display form a large surfaced screen grouping, while the controls not included in these units are arranged into clearly structured function panels.
Displays and buttons for the air conditioning are at the centre of the instrument panel while the light functions are operated via a panel of buttons next to the steering wheel. The start/stop button for the engine is now positioned in a control panel in the centre console that houses the gearshift lever or newly designed selector lever, the iDrive Controller, electromechanical parking brake and the buttons for the Driving Experience Control switch unit.
The range of standard and optional interior trim elements available for the instrument panel and centre console is almost entirely new. As well as open-pore fine wood options, customers can choose from a variety of aluminium trims including a new Aluminium “mesh effect” interior trim.
The new BMW 3 Series Saloon features a restyled leather sports steering wheel with multifunction buttons, thumb rests and electroplated applications. The M Sport models benefit from their own unique M leather steering wheel. Also optional is an electric glass sunroof, which has been increased in length by 100 millimetres. The interior liner has a motorised opening and closing action, just like the glass roof itself.
New for the BMW 3 Series Saloon, drivers and passengers will be joined by the BMW Intelligent Personal Assistant, an intelligent, digital character that responds to the prompt “Hey BMW”. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking.
The BMW Digital Key employs Near Field Communication (NFC) technology to allow the new BMW 3 Series Saloon to be locked and unlocked from a smartphone. Holding the smartphone up to the door handle opens the car and, once inside, the engine can be started as soon as the phone has been placed in the wireless charging or smartphone tray. Accessible via the BMW Connected app, the Digital Key offers unrivalled flexibility as the driver can share it with up to five other people. The BMW Digital Key is available for NFC-capable Samsung Galaxy smartphones running Android 8.1 and above.