From a Clay Model

to the Game Changing Electric I-PACE


The new V&A Design Museum in Dundee opens on 15 September with the unveiling of a full-size clay model of Jaguar’s game-changing all-electric I-PACE



15th September V&A.


The I-PACE exhibit will be unveiled on 15 September at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.

The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars.

Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Ian Callum has become world-renowned.

Born in Dumfries, he has transformed Jaguar since becoming Director of Design in 1999. All of the current Jaguar line-up – XE, XF, XJ, E-PACE, F-PACE, I-PACE and the F-TYPE sports car – have been designed under Ian’s tenure. They have won numerous global design awards.

Unlike anything else.


Nothing else on the road looks or drives like the Jaguar I-PACE. It is designed and engineered to take full advantage of its smart electric powertrain and maximise the potential of the packaging benefits it brings. With two Jaguar-designed electric motors placed at each axle, producing a combined output of 400PS and 696Nm, I-PACE delivers all-wheel-drive sports car performance with 60mph taking just 4.5 seconds.

Dundee is a fitting location to display the all-electric I-PACE: as Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK.

The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curating its own exhibitions in future years. V&A Dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.


"Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent..."

Ian Callum, Jaguar Director of Design




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