The E-PACE became Jaguar’s best-seller
Jaguar Land Rover has announced its full year sales from April 2018 to March 2019, revealing an 8.4% increase in the total number of vehicles it sold in the UK. With a total of 118,108 UK sales, Jaguar Land Rover exceeded industry trends in a UK new car market that declined by 3.67% during the same period.
Jaguar Land Rover also grew its competitive segment share by 3.86ppts (percentage points) from 29.47% to 33.32%, thanks to strong performances from a number of key Jaguar and Land Rover models. For Jaguar the premium crossover E-PACE was the biggest seller, with 11,142 units in its first full year of sales, while the Discovery Sport topped Land Rover sales, with 19,569 units. Discovery Sport has been a consistently strong seller since its introduction in 2014.
Jaguar sales alone were up 20.2% year-on-year, for a total of 38,604 units, spearheaded not only by the E-PACE but the continued sales success of F-PACE and the European Car of the Year, the I-PACE. Jaguar’s first all-electric model has sold 1,760 units, despite being on sale for just over six months. During a hugely successful period for I-PACE, it was named Sunday Times Car of the Year, UK Car of the Year, Top Gear EV of the Year, Stuff’s Best Car, T3’s Best Car and Pocket-lint’s Best Car.
“Despite the headwinds facing the automotive industry, I’m glad to see Jaguar Land Rover’s UK strategy is having the desired effect. Investment into the right products at the right time has seen us steadily grow our market share and our sales in what has been a declining market. We're excited for what's to come, too, with the return of our iconic Land Rover Defender, sales of the updated Jaguar XE and a number of other major product actions, especially the all-new Range Rover Evoque. Our retailers and customers have already been hugely enthusiastic about this new Range Rover. "
, Managing Director
Jaguar Land Rover UK