Automobili Lamborghini presents the Lamborghini Centenario at Geneva Motor Show, in the year the company celebrates the centenary of founder Ferruccio Lamborghini’s birth.
The Centenario will be produced as a limited edition, with only 20 coupés and 20 roadsters to be delivered from autumn 2016 and throughout 2017. All 40 Centenario models are sold, to collectors and Lamborghini enthusiasts around the world at a start price of 1.75 million euro plus tax. The company OPAC has been an important partner involved in the new model’s construction together with Lamborghini’s Research & Development department.
Shown in Geneva in an entirely carbon fiber finish, clients can specify their Centenario to include exposed carbon fiber or any colour and finish from Lamborghini’s Ad Personam personalisation programme.
The Centenario continues Lamborghini’s strategy of producing one-off cars and exclusive limited editions, which allow scope for exploring design and technology possibilities while heightening brand awareness. Starting with the Reventón and including the Sesto Elemento, Aventador J and Veneno, every car has proved its instant appeal, achieved iconic status, and increased in value.