Land Rover will work with World Rugby, Asia Rugby and Japan Rugby Football Union on a programme of grassroots festivals which will see thousands of youngsters across Japan introduced to rugby during 2019.
The initiative was first launched in Japan in 2018 when 171 rugby schools in all of the 12 RWC2019 host cities held a ‘Rugby Introduction Day’ with around 3,000 children participating.
In the year of Rugby World Cup, this programme will expand nation-wide to include non-Rugby World Cup hosting cities, with approximately 300 rugby schools taking part. Each will host a training session targeted at elementary school children.
Land Rover is the first brand to partner with Impact Beyond 2019 building on its grassroots focused campaign from Rugby World Cup 2015.
"We are very proud to be introducing more young people to the sport ahead of Rugby World Cup 2019.
For over two decades, Land Rover has been supporting the game all over the world, from the grassroots to the elite. As Japan gets ready to host its first Rugby World Cup we are delighted to continue our commitment to developing the game and spreading the passion and values we have long shared with rugby."
CEO of Jaguar Land Rover Japan