Land Rover joined The Prince’s Countryside Parade, hosted at the Royal Cornwall Show on Thursday 7th June, to celebrate HRH The Prince of Wales’ passionate support for countryside issues throughout his lifetime.
The Parade was a special celebration of HRH The Prince of Wales’ contribution to causes dedicated to the environment, sustainable agriculture and help for rural communities. In total, around 60 patronages came together in a unique and colourful parade highlighting their work and achievements to date.
Land Rover was proud to support the parade which had more than 450 people taking part from around 60 different charities based all over the United Kingdom. The parade also featured over 40 animals including horses, cows and sheep.
At the event, HRH The Prince of Wales met the five winners of this year’s The Prince’s Countryside Fund Land Rover Bursary – an initiative which has been running for five years.
As part of his tour of the show, HRH congratulated the recipients of the 2018 Bursary, which sees five rural entrepreneurs win the use of a Land Rover Discovery Commercial or Sport for a year, to help them further their rural business. HRH also met one of the 2017 winners, Jenny Dunstan, to hear about her experience of the bursary.
Open to 21 to 35-year-old rural entrepreneurs, the lucky winners have been selected from over 70 applications to win a 12-month loan of either a Land Rover Discovery Sport or Discovery Commercial.
The new Discovery Commercial, which went on sale in December 2017, offers 1,856 litres of flexible load space accessed by a powered tailgate. Together with a 3.5 tonne towing capacity, the Discovery Commercial can haul loads over any terrain in all conditions.
Later this summer Land Rover will invite them to a special training day at one of the Land Rover Experience centres to familiarise them with the vehicles and teach them valuable, rural driving techniques.
"We are absolutely delighted to have announced the winners of the Land Rover bursary at the Royal Cornwall Show. This year’s event was a particularly special occasion because of The Prince’s Countryside Parade, where around 60 of His Royal Highness’s patronages thanked him for his support of the Countryside, an event Land Rover were instrumental in the delivery of. We have some wonderful winners of the Land Rover bursary which was extremely competitive in 2018, and I am delighted that we have the opportunity to work with these dedicated and forward-thinking individuals over the next 12 months. The Land Rover bursary has proved invaluable to many young people over the years, and we hope to keep supporting young people in rural communities in the future..."
- Claire Saunders, Director of The Prince's Countryside Fund