LAND ROVER SUPPORTS RED CROSS DISASTER PROJECTS WORLDWIDE


Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.



OVER 60 YEARS

Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries.

31,000 VOLUNTEERS

Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people.

SUPPORT

Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed.

LIFE-CHANGING

To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities. Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities.

TECHNOLOGY + CAPABILITY

"Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico. The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain..."

- Chris Thorp, Responsible Business Director JLR

REMOTE COMMUNITIES

"Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment..."

- Jessica Lara, Chiapas Programme Coordinator



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