McLaren 720S: a new supercar marks the dawn of a new era for the McLaren Super Series

“Super Series is the core of the McLaren business and personifies the blend of extreme performance, crafted luxury and unparalleled driver involvement that is the McLaren heartland. This is the first time we have replaced a product family and the new 720S is absolutely true to McLaren’s pioneering spirit in being a revolutionary leap forwards, both for our brand and the supercar segment.”

The Geneva Motor Show is the blue ribbon event on the automotive calendar, the launch pad for nearly every supercar of the last fifty years. It’s the most exciting, eagerly anticipated parade of glittering new metal in the world, a catwalk for the latest machinery to be seen in public, and 2017 is set to be an exceptional year.

That’s because McLaren Automotive are poised to reveal our all-new Super Series model, the natural evolution of the ground-breaking car that first began our return to building road cars; the 12C. It’s a car that promises to push McLaren forwards in every key aspect required of a supercar, from its performance, to its design, aerodynamics, technology and innovation.

This brilliant new chapter for our company will begin when the silk covers come off this bold new model on Tuesday 7 March and all the details and full specification are revealed to the world’s media. The unveil will occur at the McLaren stand, located in Hall six of the Palexpo exhibition centre, in the heart of snowy Geneva, Switzerland.

The stand will include two different versions of the second-generation Super Series, joined by two stars of the Sports Series range, a 570GT and the lighter, and even more driver-focused ‘Track Pack’ edition of the 570S Coupé. Also featured will be an area dedicated purely to the McLaren Special OperationsMcLaren Special Operations (MSO) bespoke division, a showcase for the broad range of defined MSO options and tailored design choices available to our most individual customers.

Click the link below to go behind the scenes of the second generation Super Series with Chris Goodwin, Chief test driver for McLaren Automotive.