Mercedes-AMG - the beginning

Over 50 years ago, a unique company arose as a result of an overwhelming passion for motorsports.

A as in Aufrecht, M as in Melcher and G as in Großaspach: the names behind these three letters were the starting point for the rapid development from a two-man operation to a global brand. The story starts in the 1960s: the two engineers, Hans Werner Aufrecht and Erhard Melcher, were working on the 300 SE racing engine in the Development Department at Daimler-Benz until the company discontinued all motorsports activities.

Yet the hearts of Aufrecht and Melcher beat unabated for motorsports. In Aufrecht’s house in Grossaspach, they spent their spare time further honing the performance of the engine. In 1965, Manfred Schiek, a colleague at Daimler, went to the start in the German Touring Car Championship with the 300 SE engine that Aufrecht and Melcher had developed, and won ten times!


Daimler-Benz and AMG

This was followed by years of growth, in which AMG equipped more and more Mercedes models with performance technology. In the early 1970s, a new discipline evolved: customization. “Impossible” became a foreign word for the Mercedes-AMG team, and it remains so to this day. The attractive business segment allowed AMG to grow to a medium-sized company with more and more foreign clients. In 1976, Mercedes-AMG, together with about a dozen employees, moved to a purpose-built workshop and office space in Affalterbach.

AMG became an engine manufacturer in 1984 due to an innovation: Melcher developed a completely independent cylinder head with four valves per cylinder. In 1986, AMG implanted the 5.0-liter V8 in an E-class coupe, which received worldwide fame under the nickname “The Hammer”. To this day, this is a primary icon of the AMG myth in the United States. In the late 1980s, Daimler-Benz and AMG started to work together; first as official racing partners. The highlight of this period is the success story of the 190. The racecar, which was entered into the race by AMG with the support of the manufacturer, won a total of 50 DTM victories between 1988 and 1993.

Mercedes-AMG today

Mercedes-AMG GmbH currently employs a workforce of more than 1700 at its plant in Affalterbach. The professionalism of Mercedes-AMG is defined by its pursuit of high performance, precision and efficiency. Every Mercedes-AMG performance car promises to provide outstanding performance, exciting driving pleasure and ultimate quality down to the finest detail. A promise bolstered by the standards set for maximum output and torque, fuel consumption and emissions.

Now not only is the Mercedes-AMG model range larger and more varied than ever before, but it is also built to cater to the most diverse desires and requirements of the customer. The offering encompasses over 50 Mercedes-AMG performance vehicles with power outputs from 225 kW (306 hp) to 470 kW (639 hp). The selection of models on offer includes saloons, coupés and SUVs, as well as roadsters and the Mercedes-AMG GT, the second sports car developed independently by Mercedes‑AMG. Each AMG model is an all-round performance vehicle that excites with unique power delivery, tantalizing engine sound, excellent handling and a direct driving sensation.

Mercedes-AMG driving academy

AMG Driving Academy Training

All Mercedes-AMG customers are invited to a complimentary adrenaline packed driving experience*, under the guidance of our driving specialists at Mercedes-Benz World -

• Individually tailored to your ability
• No previous track experience necessary
• See how well an AMG performs when pushed to its limits
• Put your theoretical driving knowledge to the test on a real track
• Understand the cause and effect of understeer, oversteer drift,
collision avoidance and track etiquette
• Get to grips with the Mercedes-Benz World’s purpose-built track
and dynamic driving facilities

Terms and conditions