To celebrate the brand’s 60th anniversary, MINI has been on the hunt for 60 owners of 60 cars, one from each year of production - with 60 personal stories from across the decades. Shared across the MINI digital channels throughout the year, the stories from owners around the UK shows the love they have for their cars and the important part they have played in so many people’s lives.
Today, MINI has bought together these cars at Plant Oxford for a special birthday gathering, before heading to the International MINI Meeting in Bristol, an annual festival for MINI fans globally. The cars will be led by 621 AOK – the very first Mini built - with the 10 millionth MINI bringing up the rear.
Launched in 1959 and designed by Alec Issigonis, the classic Mini revolutionised the automotive world and was produced at Oxford until 1968, before moving to Longbridge, near Birmingham, where it continued to be built until October 2000. Between 1959 and 2000 more than 5.3 classic Minis were built.
Since the brand’s rebirth in 2001 under BMW ownership, sales around the world have gone from strength to strength. Last year nearly 400,000 MINIs were sold in 110 countries across the globe.
Three UK plants have a part to play in MINIs production today – Hams Hall near Birmingham makes engines, Swindon produces the body pressings and sub-assemblies for MINI, and this all comes together at the Oxford manufacturing plant with body shell production, paint and final assembly.
Daily output at Oxford has grown from around 300 cars a day in 2001 to around 1,000 today. The 4,500 strong workforce at Oxford produce one new MINI every 67 seconds.
Peter Weber, managing director, MINI Plant Oxford and Swindon, said “As we celebrate 60 years of our iconic brand and look towards an electric future, I would like to thank everyone who has made MINI such a global success, from my team here to the loyal customers and fans around the world. To see the 10 millionth MINI roll of the production line here at Oxford was a moment of great pride for the whole team, a number of whom have relatives who were here building the very first Minis in 1959. This is a wonderful chapter in the MINI story and proof of the passion that our customers have for this very special British car.”
Just as Alec Issigonis’ first car did in 1959, MINI has continued to push the boundaries, whilst keeping creative use of space, driving fun, style and individualisation at its core.