A FULLY CHARGED WEEKEND

MINI AT GOODWOOD FESTIVAL OF SPEED 2018

Our appetite to innovate has always taken us to exciting places. In 2018, we took Goodwood visitors into the future of MINI. Guests were electrified at Goodwood when they experienced the UK Premier of the MINI Electric Concept. And we didn’t stop with just one concept. We also showcased the John Cooper Works GP Concept too.

MINI Electric Concept

First shown at last year’s Frankfurt motor show, the Mini Electric concept previews a production car that’s due to go on sale in 2019, when it will join an increasingly interesting EV marketplace

MINI John Cooper Works GP Concept

If the Electric concept is all about slimming down the Mini’s shape, the GP’s role is to push boundaries in the opposite direction. The car’s most striking design features are the enormous rear wing and corresponding side slats that are attached over each wheel arch.

THE CLUBMAN BARBERSHOP.

Cars don’t get much more refined than the MINI Clubman. In 2018, the Clubman section of the MINI pavilion featured the talented Murdock Barbers, who offered a menu of grooming services including facials and beard trims.

THE MINI CONVERTIBLE PRIZE GIVEAWAY.

Guests tried their luck in the MINI Convertible area, where a wall of brightly coloured lockers contained mystery prizes. All they had to do was pick a key, find the matching locker and open up. They were filled with goodies like discount vouchers and MINI accessories.

ACCESS ALL AREAS.

Folks with a set of MINI keys showed them to a member of staff at the MINI Goodwood pavilion to access the owners lounge. A perfect pitstop, where they could enjoy a breather with a cup of tea or coffee – and = use our charging points to get their phone back to full battery.

THE WHOLE MINI RANGE.

The whole gang was there, from the sun loving MINI Convertible to the urban exploring MINI Hatch. Guests had a chance to size up all the cars and find their perfect match and even speak to our experts who were on hand.Text here ...