Erin Baker, Editorial Director of Auto Trader, said: "This loveable builder of cool British cars claims Auto Trader’s Most Loved Brand award this year, with a range of great-looking models replete with endless personalisation options. MINI always brings a smile to the face."
Voted for by 181,000 car owners, the awards are categorised based on customer’s lifestyles including awards for Most Fun Car to Drive and Best Car for Towing.
David George, Director, MINI UK said “This is a fantastic award to win and a very fitting one for the brand. To be over 60 years old and winning ‘Most Loved Brand’ shows our customers really understand the soul of MINI, something that’s captured perfectly in the new MINI Electric”.