Carefully designed to make it easier than ever to choose the perfect MINI, the brand is introducing three new styles which will enable a complete vehicle to be created in five simple steps.
Classic, Sport and Exclusive – three new styles, each offering customers increased standard specification and a shortcut to a distinctive interior and exterior character of their choice. The trio of styles not only simplifies the ordering process, but also aligns the equipment offering across the MINI range for the first time. Standard specification has been enhanced, with the introduction of automatic headlights with rain sensors, MINI Excitement Pack including ambient interior lighting, exterior MINI Logo projection and more as standard on every model.
Personalisation remains at the core, with each of the three styles further customisable from the brand’s extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique MINI.
CLASSIC - UNMISTAKABLE AND TIMELESS.
6.5” colour infotainment screen, intelligent emergency call, DAB digital radio and Bluetooth connectivity is standard on all models. Standard specification across the range has been enhanced with the introduction of Classic, which now also includes ambient lighting, exterior MINI logo projection and automatic headlights with rain sensor.
SPORT - ATHLETIC INSIDE, AND OUT.
Taking all of the standard specification from Classic models, but with added sporty flair. Sport models includes John Cooper Works Aerodynamic Kit and Spoiler, John Cooper Works Alloy Wheels, Sports Suspension, John Cooper Works Bucket Seats, John Cooper Works Steering Wheel and anthracite interior headliner. Sport models are available in combination with Cooper and Cooper S engines.
EXCLUSIVE - REFINED AND STYLISH.
Exclusive builds on the Classic model specification with upgraded ‘Exclusive’ alloy wheels, chrome line exterior finish, MINI Yours Lounge leather upholstery, MINI Yours leather steering wheel, MINI Yours interior trim and interior chrome line finish. Exclusive models are available in combination with Cooper and Cooper S engines.
What extras would you like?
Each pack combines the most popular upgrades, ensuring not only driver and passenger comfort, but also providing the customer with an additional residual value benefit.
Take on the open road in the knowledge that you’ll always find your way home again. With added extras to keep you happy for the whole trip. As standard, all vehicles have a 6.5-inch full colour display and standard rotary controller. MINI Navigation Pack adds satellite navigation, touchscreen display and Apple CarPlay functionality. (Comes as standard on MINI Countryman and Clubman models.)
The Comfort Pack makes everyday driving easier with indulgent extras. Included in the Comfort Pack is rear park distance control (PDC), dual zone automatic air conditioning, front seat heating, floor mats, storage pack, central front armrest and passenger seat adjustment.
Driving Assistance Pack.
A host of camera based driving assistance systems that can help increase your awareness. Driving Assistance Pack comes with speed limit and no overtaking zone alerts, approach control warning alerts and automatic braking if potential collision is detected (between 6mph and 37mph), brake functions to reduce impact if collision cannot be avoided.
Make the most of life with a soft top. These clever features and add-ons are a must-have for MINI Convertible drivers. Convertible Pack adds detachable wind deflector, comfort access keyless access (enables roof to be opened and closed via key) and Always Open Timer to track time spent driving with the roof down.
Navigation Plus Pack.
All the benefits of the original Navigation Pack, with some exciting extras that help you discover points of interest. Navigation Plus Pack contains a raft of innovative equipment, including MINI’s 8.8-inch touchscreen display, wireless charging, MINI Connected Services including Real Time Traffic Information, Natural Language Understanding functionality, MINI Concierge Service, online services and Apple CarPlay.
Comfort Plus Pack.
For those who take comfort seriously. Even more extras than the original comfort pack for a premium experience. The Comfort Plus Pack has the addition of a rear view camera, folding and dimming exterior and interior mirrors and front park distance control (PDC) and park assist for semiautomatic parallel parking.
The Activity Pack is designed for drivers looking to take on bigger adventures in the MINI Countryman. With practical features that’ll help you explore further and smart technology that’ll help to make the drive easier. Activity Pack adds a 61 litre fuel tank, automatic tailgate, rear sliding seats, luggage compartment separating net and rear picnic bench for the boot ledge. (Available for MINI Countryman models only.)
Five easy steps to your brand-new MINI.
MINI has refined the ordering process into five simple steps. A customer can effortlessly specify a vehicle in minutes, by choosing one of the three new styles. For those who do love to customise, these changes have not been made by sacrificing the brand’s famous personalisation, with each of the three styles further customisable from the brand’s extensive range of options.
Step 1 - Choose your model.
Five cars, one spirit. Choose from the MINI 3-door Hatch, MINI 5-door Hatch, MINI Convertible, MINI Clubman or MINI Countryman.
Step 2 - Choose your engine.
One, Cooper, Cooper S. There’s an engine to suit every lifestyle.
Step 3 - Choose your style.
Classic, Sport or Exclusive. Bringing together the best of MINI in three new carefully curated styles, customers can choose the character that best represents their personality and taste.
Chose Classic for iconic MINI style – unmistakeable and timeless. Sport – for an athletic look inside and outside the vehicle, with an aerodynamic body kit and sport bucket seats. Exclusive completes the trio – upgraded alloy wheels, exquisite leather upholstery and unique interior trim makes this style the crème de la crème.
Step 4 - Choose your packs.
Complete your vehicle by selecting from the optional new packs - Navigation (already standard on the Clubman and Countryman models) or Navigation Plus, Comfort or Comfort Plus and Driving Assistance Pack.
Step 5 - Personalise.
Personalising the vehicle is the fifth and final step in the new customer journey. The MINI brand is renowned worldwide for its extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique vehicle. Each of the three new styles can be further customised with the addition of options specifically tailored to the look and feel of their vehicle.