Audi wow Geneva Motor Show crowds with e-tron Prototype

Audi have impressed crowds at the Geneva Motor Show with a prototype of their debut all-electric vehicle. With over five million kilometres of test miles already under its belt, it looks like Audi’s electric future is drawing ever closer with e-tron.

Strengthening Audi’s commitment to launch more than 20 all-electric and plug-in hybrid vehicles by 2025, the all-new Audi e-tron gives us our first taste of how an all-electric Audi will look. Aiming to demonstrate that electric vehicles can still offer the same levels of luxury, practicality and performance that we expect from Audi, the brand have opted to start their move into the world of electricity with a premium SUV.

Along with space for five people and their luggage, Audi say that e-tron will allow customers to enjoy the perks of electric life without making the associated compromises. This is all thanks to a high-voltage drive system and new battery technology that is said to offer a range suitable for long journeys and the ability to charge in just under 30 minutes (when using fast-charging stations with up to 150 kW). 

No exact performance figures have been unveiled alongside this striking prototype but, looking back at the previous E-tron Quattro Concept car, Autocar predicts that range should be around 311 miles. That previous concept was powered by three electric motors that produced 496bhp and 590lb ft – a possible peek into the future?

Conjecture aside, we won’t know official figures until the production version of e-tron is unveiled to the world later this year. Until then, Audi are busy testing the e-tron to extremes through intensive use of a 250 vehicle strong fleet of e-tron development cars. 

To date, the brand has clocked up the equivalent of an incredible 85,000 hours on the road testing time – that’s 125 times around the earth. Testing is taking place across the world and has seen e-tron face everything from -20 degrees Celsius all the way up to +50 degrees Celsius.

Cementing the vehicle as a prototype, you’ll notice that e-tron has been presented in a form of camouflage. Similar to the widely used pattern that hides concept and prototype vehicle details from the public; this striking new design aims to represent the car’s futuristic drivetrain whilst allowing the world to see just enough detail. If Audi’s all-electric future looks this good, we’re very excited to see the production version.

We’ll be sure to keep you up-to-date with Audi e-tron as it continues to develop this year - so keep an eye on our social media channels to see all of the latest news. Until then, what do you think of this first look into the future of Audi? We’d love to read your thoughts on Facebook, Instagram and Linkedin.


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