Jaguar Land Rover announce their plans for electrification

Amidst a host of electrification announcements from various car manufacturers, Jaguar Land Rover are the latest brand to announce that all Jaguar and Land Rover models will be electrified by 2020. 

The announcement came at Jaguar Land Rover’s inaugural ‘Tech Fest’ event that was hosted by the brand in London. The event was designed to demonstrate the future of Jaguar Land Rover and featured everything from an all-electric powertrain Jaguar E-Type to Jaguar’s I-Pace concept and striking new Jaguar Future-Type. 

Dr Ralf Speth, Jaguar Land Rover CEO, commented on the announcement:

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”

Strengthening the confirmation that the brands will be introducing electrified versions of their models, we have already seen a recent announcement that the Range Rover Sport will soon be available as a plug-in hybrid and that Jaguar will be producing their all-electric I-Pace SUV next year. In light of this announcement, we can now also expect to see many more models like these.

As well as unveiling the electrification news, Dr Ralf Speth also referenced the widespread electrification that we are currently seeing and expressed worries about the diesel and petrol ban announcement that we heard from the government earlier this year:

“Dates are set by the UK government for the banning of diesel and petrol vehicles by 2040, but with no detailed plans behind this bold statement. … “We as a company can deliver electric vehicles. Where is the network of charging points that they will require to function? Indeed, where is the power grid that will allow us to build them?”

There have been a host of announcements like this over the last few days and there will undoubtedly be more over the coming months – it would seem that the era of electrification is well and truly upon us. What are your thoughts on all the recent announcements? Are you excited for the fuels of the future? Let us know on Facebook, Twitter and Instagram.



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