Jaguar Land Rover Electrification

22/07/19

Jaguar Land Rover to Step-up Electrification Plans at UK Factory

Jaguar Land Rover have today revealed that they are going to manufacture a range of new electrified vehicles at their manufacturing plant in Castle Bromwich, UK. Starting with a next generation electrified XJ, the range will form the next step in the brand’s electric road map. 

The announcement comes two years after the brand unveiled plans to offer an electric variant of every Jaguar Land Rover model and shortly after confirmation that JLR will develop electric drive units alongside BMW for production in the UK. 

Speaking of the plans Prof. DR. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said:

“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK. We are co-locating our electric vehicle manufacture, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands.”

The first new electric car that will be produced at the plant will be an all-electric variant of the Jaguar XJ. At the moment, we don’t have any detailed information about the upcoming car, but we do know that it’ll be built by the same specialists that gave us the fantastic Jaguar I-PACE and that it’ll combine the best bits of the I-PACE with the design, performance and luxury of its predecessors. 

Safeguarding thousands of jobs, Jaguar Land Rover plan to start making the Castle Bromwich factory compatible with their new Modular Longitudinal Architecture (MLA) platform later this month, making it the first premium electrified vehicle plant in the UK. The MLA platform enables the easy production of diesel, petrol, hybrid and electric vehicles. 

We’re quite looking forward to all of the new electrified models from Jaguar and Land Rover. What electric vehicle would you like to see Jaguar and Land Rover create? Let us know on Facebook, Instagram or Linkedin.


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