Lamborghini Urus SUV finally unveiled

Launched last night at their newly expanded factory in Sant’Agate Bolognese in Italy, Lamborghini’s long-awaited return to the world of SUVs has finally been unveiled. Ladies and Gentleman, we give you Urus.   

Even at first glance you notice that, despite being an SUV, Urus is every bit pure Lamborghini as you could possibly have hoped for. Styling inspired by their 1986 LM002 SUV, their 2015 SUV concept and their 2014 Asterion hybrid concept has combined to create a truly striking beast that demonstrates quintessential Lamborghini design. 

Sharp lines and hard angles help Urus to create a level of presence that is rarely felt when it comes to the realm of SUVs whilst the low sloping roofline creates a sense of sportiness and wide arches and four exhausts add to the car’s muscle. In our opinion, it’s pretty superb. 

Outrageous Lamborghini styling aside it seems, from the release images that the brand shared during the launch, that Urus is a car that can be specified with different personalities; very ‘Lamborghini’ in a colour like yellow or more subdued and ‘batman-esque’ in a colour like black.

Regardless of the design choice that is taken, an element that doesn’t change is the performance that Urus has to offer. Powered by a 4.0-litre twin-turbocharged V8 that produces 641bhp and 627lb ft of torque, Urus is capable of reaching 60mph in just 3.6 seconds and a top speed of 190mph. 

Performance has always been a focus for Lamborghini when creating Urus, meaning that four-wheel drive, active torque-vectoring, carbon-ceramic brakes and various other elements have been utilised to maximise Urus’ abilities on road and track. 

It isn’t just on-road that Urus performs however; it also pushes limits when roads run out – Urus is a proper off-roader. Using a host of different selectable driving modes – Strada (road), Sport, Corsa (race), Neve (snow), Terra (off-road) and Sabbia (sand) – Urus is capable of tackling pretty much anything that you can throw at it.​

Changing mode adapts the differential, steering, adaptive air suspension and four-wheel drive system to suit the current situation. The clever four-wheel drive system that Urus has been equipped with also includes a four-wheel steering system.

This great new system allows the rear wheels to twist plus or minus three degrees and in effect shorten the wheelbase by 600mm at slow speeds or lengthen it by the same distance at high speeds.

As for the interior – Lamborghini have continued their focus on performance and style but have subsequently combined it with luxury. Aiming for daily usability and comfort, the cabin demonstrates a beautiful mixture of elegant materials, a great level of technology and a layout that is very familiarly Lamborghini.

All-in-all, it seems that the long gap between LM002 and Urus has certainly been worth the wait; capable of great performance both on and off-road, Urus is definitely a very exciting car.

What do you think of this striking new SUV from Lamborghini? We’d like to see your thoughts on Facebook, Instagram and Linkedin.


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