Maserati MC20 Announced

13/02/20

Maserati have Announced New Plans to Electrify
the Brand

In a new press release, Maserati have announced their plans to introduce electrification into the brand. Starting with a hybrid Maserati Ghibli and new flagship supercar later this year, the plans confirm that Maserati are working on 100% electric replacements for the iconic GranTurismo and GranCabrio. 

Before outlining their plan for adopting hybrid and all-electric power, Maserati were proud to include in their press release that they’re extensively upgrading all of their production facilities and that all future Maserati models would be entirely developed, engineered and built in Italy. 

Maserati Announce Plans to Electrify the Brand

As mentioned, Maserati have announced that their electrification plans begin with a hybrid variant of the hugely successful Ghibli. Set to launch later this year, the new Ghibli will be positioned to rival the BMW 530e and is expected to be powered by an all-new plug-in petrol-electric hybrid system. At the moment, details are still scarce but you can expect the hybrid Ghibli to offer a decent electric-only range and low CO2 figures. 

Along with the Maserati Ghibli Hybrid, you can also expect to see the brand’s first all-electric car this year – a super sports car named MC20. The successor to the infamous MC12, very few details are known about this mysterious supercar other than that we can expect it to be revealed in May and that it celebrates Maserati’s return to motorsport. It is rumoured that this supercar will be available with fully-electric, hybrid and pure-petrol powertrains, but we’ll have to wait and see. 

In 2021, these two fantastic cars are set to be followed by two more all-electric vehicles: the second-generation GranTurismo and GranCabrio (along with petrol-powered variants). As with the previous models in this list, little is currently known about the new electric powertrain that’ll be placed into the new GranTurismo and GranCabrio. 

Launching back in 2007, over 40,000 Maserati GranTurismo and GranCabrio units were sold before their retirement in 2019. The outgoing GranTurismo and GranCabrio were both fantastic cars that demonstrated the heart and soul of the Maserati brand; you can expect that Maserati will want to replicate that feeling and those sales figures with the next generation. We’re excited to see the result.

2021 will also see a new SUV join the Maserati Range. Requiring a stunning investment of around £708million, this new SUV is set to play “a leading role for the brand thanks to its innovative technologies”. Exciting.

All-in-all, we have a feeling that this year’s Geneva and Frankfurt motor shows could be very exciting for the Maserati brand, make sure you keep an eye on them. Which of the cars in this announcement are you most excited for? Let us know on Facebook, Linkedin or Twitter.


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