On the 8th October, Sytner Group was proud to officially open the all-new Reading Audi centre on Worton Drive, a short distance from the old site on Rose Kiln Lane.
Representing an investment of over £15m, the new facility combines the latest technologies and Audi branding to create a customer experience that is second to none.
Based on a 4 acre site, the new centre utilises fewer desks than a traditional dealership, favouring instead a more relaxed and open environment to ensure that the process of finding your perfect new or used Audi is always a highly enjoyable experience.
Stepping inside the bright and expansive centre, customers will be personally welcomed by a member of our friendly team and directed to the premium lounge; in which both sales and aftersales customers can enjoy a selection of beverages and snacks from the coffee bar, courtesy of one of our dedicated hosts.
Customers will also be able to explore the complete range of new Audi cars whilst marvelling at the magnificent curved wall that dominates the showroom space; a feature reminiscent of the banked curve that the legendary Audi Streamliner racing car competed on in 1937.
The new dealership sees a trebling in capacity for all areas of the business – an increase that is felt significantly in the aftersales department. Now offering a three bay Drive-in service area, aftersales services are ever more available and convenient for our customers.
As well as the increased capacity, the new centre has also created the opportunity for all teams to expand significantly. With an initial aim to grow the team from 75 to 125 in the first few years, we are extremely proud that we will be able to offer exciting new careers, graduate schemes and trainee positions to people in the local area of Reading.