Three years after officially announcing that they would create an all-new, high-bodied car that would take luxury travel to new heights, Rolls-Royce have unveiled the name of their newest motor car.
Alongside multiple shots of their new high-bodied car adorned in vinyl designed to camouflage design, Rolls-Royce have announced that their new motor car will be ready very soon and that it shall wear the name – Cullinan. Rolls-Royce have commented that the name has always been hidden in plain sight, noting that it is actually the codename given to the project.
The name Cullinan finds its roots in the world of diamonds and is the name given to the largest flawless diamond ever found. A diamond with a fascinating back story that saw it split into nine individual flawless stones – two of which were gifted to King Edward VII for his 66th birthday – it seems the perfect name for a motor car with an equally as interesting story.
Talking of the new Rolls-Royce Cullinan, Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, said:
“It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
As you’d expect from Rolls-Royce, the development of this new high-bodied car has been a painstaking process, seeing teams from across Rolls-Royce Motor Cars travel to every corner of the globe to ensure that every single possible flaw has been combatted to make Cullinan effortless, regardless of terrain and situation.
Unfortunately, Rolls-Royce have released very few details about their new high-bodied car. What we do know, however, is that it’ll be the second Rolls-Royce to utilise their all-new proprietary aluminium spaceframe ‘Architecture of Luxury’.
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