SEAT to integrate ALEXA technology

Voice controlled ‘personal assistants’ now allow us to do everything from adding items to our shopping list to setting a lunch date in our diary by doing nothing more than talking. Thanks to SEAT, the same ability will soon also be available in your car.

In a recent announcement, SEAT confirmed that they are currently working with Amazon to bring a new era of voice command to their vehicles. The technology, that’ll be available in the Leon and Ateca at the end of 2017 and then the Ibiza and Arona in 2018, will allow drivers to easily manage their personal schedule, find songs, locate points of interest, listen to real-time news and much more. 

Speaking of the new technology, SEAT’s President Luca de Meo said:

“Integrating Amazon Alexa in our range represents a great boost to SEAT’s digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicles in Europe …  the trend in voice-activated services is growing and for this reason we want to make it available to our customers”

SEAT are also excited that the ALEXA platform is always growing thanks to the open skills development kit that is available to developers across the world; so far, ALEXA has gained over 20,000 different skills. Of course, SEAT have ensured that the technology works within the strictest of security protocols to maintain the privacy of the driver and other occupants.

VP Automotive, ALEXA at Amazon, Ned Curic, commented:

“We’re excited for SEAT to incorporate Alexa into its vehicles … we think voice is a big part of the future and this is particularly true in cars. With just a tap of the steering wheel, SEAT customers will be able to ask Alexa for music, get the news, control their smart home, and much more.”

This new voice tech, which we expect to see more-and-more of over the coming year, seems like it is the latest step towards a future of technology driven, entirely connected, cars. Offering new levels of ease and connectivity, it certainly seems like a good step forward.

We’re excited to try out this brand new technology when it is available with the Leon and Ateca later this year! What do you think of ALEXA’s integration with SEAT? Let us know on Facebook, Instagram and Linkedin.


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